News & Press / November 10, 2022

Fitzroy Wins Golden Effie Award (Netherlands)

Our Dutch agency, Fitzroy, has won a Golden Effie in the Successful Introduction category for their Lay's “Iconic Restaurant Flavours” campaign.

The innovative campaign involved creating and promoting three new potato chip flavors based on popular fast food restaurants on the UberEats platform. This proved to be widely successful in terms of satisfying customers’ desire to eat out during the COVID-19 lockdown while creating an effective co-branding strategy for introducing new products to the market.

Congratulations to Fitzroy!