News & Press / September 25, 2017

Eje Publicitaria wins new client Kodak Argentina

After a creative pitch, Buenos Aires-based agency Eje Publicitaria was selected by Kodak Alaris Argentina to carry out its new communication strategy. Eje has already begun working with the Argentine Kodak marketing team on the new visual and conceptual identity, through creativity and production for ATL and BTL tactics.

The communication strategy seeks to better position the brand through the repositioning of printed photos, focusing both on the rational and emotional values of what a printed photo means. This message will be reproduced in all communication channels: in-store, POS, sales promotions, incentives and media.

Kodak Alaris is currently the world leader in the photographic paper market, both in sensitive or “wet” printing paper, and thermal printing paper.