Argentinian agency Eje Publicitaria has won “Best Loyalty Program” for "Logitech Partners Club", a sales incentive and loyalty program developed for their client Logitech. The program, based on a digital platform and fed on a permanent contact basis with its database, greatly helped to improve Logitech's market share in Latin America. The sales incentive program seeks to identify and reward distributors, sellers, product managers and resellers that make the most sales and/or purchases. The objective is to motivate Logitech’s commercial clients to increase their transactions with Logitech products and reward them at every level of its business structure.
The prize was awarded at the IT Partner Awards 2018 organized by CADMIPyA (Chamber of IT, Producers and Allied Wholesalers) and ENFASYS publisher.