News & Press / June 21, 2022

DNA’s AI Technology Project Sugar Free is Awarded by Effie Worldwide

Our Seattle-based member agency, DNA, has been recognized with an Effie Worldwide award for the very first time for their remarkable work with Stolen Youth in the initiative to combat online sex trafficking.

DNA's award is the outcome of an outstanding and bright idea that was masterfully brought to reality in parallel with Stolen Youth's commitment to end child sex trafficking. Our member agency developed an AI bot capable of intercepting conversations, deforming exploiters, and removing “Sugar Daddy” or “sugaring” -related information from Social Media.

Congratulations to DNA’s team on this brilliant initiative and their masterful use of advertising and technology towards such important causes.