News & Press / March 27, 2023

Cramer-Krasselt Named Agency of Record for Landmark Credit Union, Bolstering Wisconsin Presence

Our US-based member agency, Cramer-Krasselt (C-K), has recently been named the Agency of Record for Landmark Credit Union, a Wisconsin-based credit union with over $6 billion in assets. The announcement follows a review that included multiple agencies and further strengthens C-K's presence in Wisconsin.

As Landmark Credit Union celebrates its 90th anniversary, the new partnership with C-K will see the agency taking the lead in advertising, media, programmatic, planning, digital, social media, and public relations functions. With its Milwaukee office and history of over 100 years, C-K is uniquely positioned to understand Landmark Credit Union, another long-standing Wisconsin company.

Landmark Credit Union aims to increase brand differentiation, maximize media effectiveness, and drive new member acquisition. In their search for an agency partner, Landmark was impressed by C-K's strategic thinking, full-funnel integrated approach, and measurement capabilities, which they believe will help expand their reach and visibility.

As Landmark Credit Union enters its 90th year in 2023, new campaigns and community outreach efforts will become a top priority within this new partnership. Betsy Brown, C-K’s Milwaukee EVP, Managing Director, expressed her excitement about the opportunity to build the Landmark brand in consumers' hearts and minds and help amplify their story.

The new partnership between C-K and Landmark Credit Union is set to create a strong synergy between the two long-standing Wisconsin companies. This collaboration further highlights C-K's reputation as a leading advertising agency.