After 10 years of promoting Nikon cameras in India, ICOM member agency Arms Communications has been appointed the agency of record for Nikon Japan to promote its healthcare products in India after a hard-won virtual pitch process during the global pandemic lockdown against a Japanese agency in Tokyo. The team will be working with Nikon Japan's marketing team to provide strategy and creative services for national product launches, starting with the new retina station which can detect the condition of a retina without having to go to a specialist.
Congratulations to the team and all involved!