News & Press / October 2, 2023

4C Foods Hires quench as Lead Social Media Agency

4C Foods, one of America's leading manufacturers of grated cheese, breadcrumbs, iced tea, drink mixes and energy drinks, has selected quench as its social media agency partner. quench is the premier food and beverage advertising and marketing agency of Pavone Group, an ICOM Network agency.

Starting in November, quench will create social media content aimed at driving engagement and growing 4C's audience across platforms like Facebook, Instagram and TikTok. Their goal is to better connect with existing fans while also reaching new customers, especially younger demographics.

"We have a passionate fan base and a great story to tell. Social media is where those two things come together," said 4C Foods Senior National Accounts Manager and Director of Marketing, Dan Paul. “The task for quench will be telling those stories in a way that not only engages our current fans, but also helps to grow our fan base nationwide.”

The social media push is part of 4C's overall strategy to continue innovating new products while maintaining quality and affordability. The company sells its breadcrumbs, cheese, teas and drink mixes at supermarkets across the U.S. and internationally.

With the help of quench's food marketing expertise, 4C aims to strengthen its social media presence and bond with consumers through compelling digital storytelling. This investment reflects the growing importance of social platforms for food brands looking to engage audiences.

Please join us in congratulating the quench and Pavone Group teams, and we look forward to seeing how quench and 4C can work together to tap new markets and increase their relevance with younger audiences.