Technology is having a huge impact on agency business models around the world. The recent, and dramatic, disruption of generative artificial intelligence has created great opportunities as well as some threats.
My job is to articulate the network's strategy concerning innovation in general, paying particular attention to our position on artificial intelligence. I also encourage knowledge sharing, foster projects, and bring a more technological perspective to the ICOM Board, diversifying its skillset.
The professional accomplishment I’m proudest of
15 years ago I started, together with my partners, a creative agency which has evolved year after year, generating hundreds of jobs cumulatively in all this time, reinventing and transforming ourselves and our clients, and keeping alive the passion and the ongoing hunger for innovation.
The music in my headphones
There’s a lot, so here’s a selection: Sufjan Stevens, Explosions in the Sky, Mogwai, Sigur Rós, Regina Spektor, Coco Rosie, Belle & Sebastian, Depeche Mode, The Cure, Jovanotti, Lady Gaga, U2, Dire Straits, Bruce Springsteen, Black Eyed Peas, Red Hot Chilly Peppers - I love music. Almost any kind.
A saying that inspires or guides me
“The journey of a thousand miles begins with a single step.”
My hidden talent
Making --and keeping— good friends. And photography.
