Partner, Advantage Marketing & Advertising - Cairo, Egypt
The professional accomplishment I’m proudest of... On my client corporate side, it is becoming the youngest Vice President in the history of a Fortune 500 global corporation responsible for their marketing in North America. As an entrepreneur, it is founding Advantage and winning against multinational agencies. On the creative side, winning the first Cannes lion film award for the MENA region.
The music in my headphones is… great 70s and 80s pop and rock music.
A saying that inspires or guides me… "Failing to plan is planning to fail."
My hidden talent… film directing.
My ideal break… scuba diving in the Red Sea.
An event you absolutely must see in my country… On 22 February of every year, sunlight illuminates the face of Ramses II's statue in the Abu Simple temple in the south of Aswan, marking the king’s birthday. Tourists from all around the world gather in celebration of this phenomenon. The event happens again on 22 October, which marks Ramses II's coronation, as well as statues of the sun gods Re-Horakhte and Amon-Re.
To make a name for yourself you have to... be different.