Highlights
From our AI-driven innovation unit, Phileas, we launched VoiceAd—a pioneering platform that empowers small businesses and freelancers to create high-quality radio ads and audio messages in minutes, using generative AI. VoiceAd removes traditional production barriers, making professional audio advertising more accessible, scalable, and agile than ever before.
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Client and Sector
Internal development within our agency group, aimed at SMEs across industries, with a focus on advertising and communications technology.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
Radio remains one of the most trusted and far-reaching media channels globally. Yet, for freelancers and small businesses, the high costs and production complexity have long made it inaccessible. The challenge: How to democratize radio advertising for a new class of advertisers?
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
We developed VoiceAd—an intuitive, AI-powered tool tailored specifically to the needs of small advertisers. With just a few inputs from a mobile or desktop device, users can generate broadcast-ready audio pieces in real time, no studio or technical expertise required.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
VoiceAd simplifies the end-to-end creation of radio ads, offering:
Time and cost efficiency: Fully automated production reduces turnaround time and eliminates the need for expensive resources.
Scalability: Users can generate unlimited variations of audio content without dependence on human or technical bottlenecks.
Flexibility: Campaigns can be updated instantly with new pricing, promotions, or announcements.
Immediacy: Businesses can seize market opportunities with same-day audio deployment.
The platform supports multiple languages and regional accents, making it especially relevant for the Latin American market and beyond—unlocking significant international growth potential.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Impact
By opening the world of radio advertising to small businesses, VoiceAd is not just a product—it’s a catalyst for change in the audio advertising ecosystem. It levels the playing field and reinvigorates radio as a dynamic channel for creative, fast, and local communication.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
