Client and Sector
TOTO Ltd. is a leading Japanese manufacturer of water-related equipment, known for its innovative technology and commitment to quality. With a strong brand presence in the water fixtures industry, TOTO has established itself as a leading company in the bathroom products sector.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
It is to promote beauty mist showerheads, which are in the red ocean, to sell through general sales channels. It has to be covered from attention to buying.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
The familiarity and natural feeling that TOTO possesses was fully expressed. This is a promotion that differentiates TOTO from the competitor and brings TOTO’s unique character to the forefront. As shown in the appeal in the movie, TOTO’s promotion also includes modes other than the mist shower.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
The catchphrase “TOTONOU” is derived from the Japanese word “整う (totonou),” which means to reach a good state both mentally and physically, or to achieve a balanced, ideal condition.
In recent years, Japan has experienced a sauna boom, and it has become common to use the word “整う” to express the refreshing feeling and mental and physical rejuvenation after a sauna session.
ADEX has incorporated this concept of “整う” from sauna culture to convey the comfort and beauty benefits obtained through the use of their shower heads.
Results
The naming development, creation of product taglines, production of promotional videos, and design of in-store POP materials all met the client’s requirements, successfully achieving the goal of covering the entire promotional process—from brand awareness through to purchase.
