Launch Cremo’s Newest Product Line

Cremo, a fast-growing grooming brand, partnered with us to launch its newest product line in a highly competitive marketplace dominated by established players with significantly larger budgets. The challenge was twofold: build brand awareness among consumers unfamiliar with Cremo’s new offerings and simultaneously drive sales momentum to ensure substantial retail velocity. With competitors vastly outspending the brand, success depended on smart, efficient, and highly targeted media strategies.

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Our strategy combined data-driven targeting, social advocacy, and retail-focused execution to create both immediate impact and long-term brand presence. Four key pillars guided the campaign:

• Audience Insights and Precision Targeting: We ingested and enhanced first-party data – including from Walmart – and used it to build look-alike audiences for programmatic targeting. This data-powered approach optimized distribution impact and maximized sales opportunities.

• Harnessing Advocates via Social: Instead of investing in costly, broad-reach TV, we focused on authentic endorsements. A custom content and video strategy drove awareness through social recommendations, activating Cremo’s strongest channel: advocates.

• Proximity Targeting for Conversion: Using our proprietary planning tools, we matched audience segments and journey goals with efficient geo-targeted digital media. This proximity strategy reminded potential buyers near or inside key stores, converting awareness into sales.

• Influencer partnerships: We amplified brand credibility with an influencer campaign spanning YouTube, Facebook, and GQ.com, ensuring relevance with style-conscious audiences.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

The launch of Cremo’s new beard care line exceeded expectations, quickly establishing the brand as a serious player in the category. Results included:
• 75% increase in brand awareness, from 6.45% to 11.6% year-over-year.
• 53% growth in the beard category.
• 38% increase in share of market.
• 58% year-over-year sales growth in body wash.
• 3X sales volume over the closest competitor.
• 2X mobile app transaction rate.