Highlights
Westin partnered with Sweetwater to bring its wellness philosophy directly to the busy streets of Dubai. Through a mobile activation dome, the brand delivered immersive wellness experiences at multiple locations, seamlessly integrating Westin’s wellness pillars into people’s everyday lives.
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Challenge
Westin wanted to reinforce its positioning as a leader in wellness hospitality, but faced a challenge: how to engage urban consumers who are often too busy to step away from their daily routines. Rather than relying on property visits, the objective was to bring Westin’s “Eat Well, Sleep Well, Move Well, Feel Well, Work Well, Play Well” brand pillars directly to consumers where they lived, worked, and moved.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
Sweetwater developed a highly adaptive, mobile activation: The Westin Wellness Dome. Designed to meet people where they are, the Dome delivered tailored wellness experiences based on location, time of day, and the audience’s specific needs — much like a programmatic digital ad, but experienced in the real world.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
Over a 12-day activation period, the Dome popped up across 5 key locations in Dubai, delivering 7 distinct wellness concepts:
– Morning fitness sessions to promote Move Well
– Mindfulness and meditation breaks to encourage Feel Well
– Nutritious food experiences highlighting Eat Well
– On-site workspaces supporting Work Well
– Recreational moments inspiring Play Well
– Sleep education and relaxation techniques supporting Sleep Well
All experiences designed to integrate into people’s daily flow, increasing relevance and participation.
By activating in business districts, shopping areas, parks, and residential communities, the Dome became a traveling ambassador for Westin’s wellness promise.
Results
The activation successfully:
Increased brand engagement and awareness for Westin’s wellness positioning in a highly competitive hospitality market.
Delivered high participation rates across diverse audience segments, from professionals to families.
Generated strong social media amplification through both influencer partnerships and organic user content.
Strengthened Westin’s local and regional brand presence while reinforcing its global wellness leadership.
Takeaways
By reimagining how and where wellness can be experienced, Westin and Sweetwater demonstrated the power of adaptive, location-based brand storytelling. The Wellness Dome activation turned the brand’s philosophy into a living experience, meeting people on their terms and reinforcing Westin’s commitment to making well-being accessible every day, everywhere.
