Highlights
Schoeller Werk, a global leader in stainless steel pipe manufacturing, partnered with our agency to redefine its brand for the digital era. The project involved a comprehensive repositioning – from strategic brand development to a full suite of communication tools, including a redesigned website, new print and trade fair media, an image film, and social media assets. The goal: to present Schoeller as a modern industrial innovator and top-tier employer.
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Client and Sector
Schoeller Werk is one of Germany’s leading “hidden champions,” a family-owned business based in Hellenthal with nearly a century of experience. Specializing in premium stainless steel pipes, Schoeller is a trusted name among global industry experts in high-performance materials and engineering.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
Despite its strong reputation within niche markets, Schoeller’s brand identity had become outdated and lacked visibility in the digital space. The challenge was to reposition the company as a forward-thinking, credible industry partner and an appealing employer — both in Germany and internationally — while maintaining its heritage and technical excellence.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
We began by conducting strategic brand workshops to define a clear, future-ready positioning for Schoeller Werk. The brand narrative emphasized the company’s dual strengths: technological leadership and a human-centered approach. We developed a modern corporate design system, unified visual language, and messaging guidelines to ensure consistency across all channels.
The centerpiece of the project was a full website relaunch with an intuitive, user-focused design and compelling content aimed at both B2B customers and potential employees. In parallel, we created a company brochure, employer branding assets, a cinematic image film, and modular social media templates for ongoing brand communication.
Execution
The brand rollout was implemented across multiple touchpoints:
Website: Relaunched with a modern, responsive design and optimized user journey, resulting in higher engagement.
Print and Trade Fair Materials: Redesigned to reflect the updated brand identity, aligning all offline touchpoints.
Image Film: A high-quality, emotional portrayal of the company’s mission and people.
Employer Branding: New visuals, messaging, and recruiting content to boost Schoeller’s appeal in the job market.
Social Media Templates: Flexible and on-brand formats for regular, high-quality content publishing.
Results
The brand transformation significantly enhanced Schoeller’s market presence and internal communications:
+25% increase in website page views and longer user dwell times
Substantial rise in job applications due to stronger employer branding
Cohesive brand image across all digital and offline channels
Improved internal communication through unified design systems and templates
Enhanced brand perception as a credible, modern industrial partner
Takeaways
This project demonstrates the impact of holistic brand transformation – especially in traditionally conservative sectors. By balancing technological credibility with emotional storytelling and modern design, we helped Schoeller Werk move confidently into its next chapter as both a global player and an employer of choice.
