the catalyst for growth: switch x kalon
Switch worked with Kalon, a consultancy firm, to break through a growth plateau by uncovering a more cohesive brand identity and communications framework. The collaboration combined deep discovery and strategic branding with fractional marketing support to enable sustainable expansion.
Client and Sector
Kalon is a consultancy founded in 2013, known for helping businesses rethink operations and systems. Over time, they had built credibility and a team of ~23 but were facing challenges scaling beyond word-of-mouth leads.
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Challenge
Despite a strong service offering and clear internal values, Kalon struggled with stagnating growth. They lacked a unified positioning and communications approach that could translate their internal strengths outward. Their challenge: build a strategic marketing engine and brand clarity to support the next phase of growth.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach & execution
Discovery & Assessment
Switch initiated the engagement with a 20‑point audit to identify gaps in messaging, positioning, and internal alignment. That was followed by a two‑day in‑person discovery session (in the U.S.), during which Switch and Kalon co‑created foundational insights and allowed for deeper alignment.
Brand Foundation & Catalyst Engagement
Using the insights from discovery, Switch led Kalon through their Catalyst methodology, adapted into a focused two‑month track to prioritize the most critical issues. Together, they formalized Kalon’s purpose, values, personality, tone, and clarified their target audiences.
Integration & Execution
Switch and Kalon created a seamless working collaboration — the Switch team supplemented Kalon’s internal creative capacity, aligning systems so work continued smoothly even during absences. Internally, Kalon instituted forums and leadership alignment sessions; externally, they began messaging with more authenticity and consistency.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Results
Quantitative & Early Indicators
Webinar registrations rose, reflecting more effective outreach.
Engagement metrics improved across content and promotional campaigns.
New promotional opportunities were identified, fueling pipeline growth.
Beyond early wins, a lasting outcome is a sustainable foundation for growth: a communication framework that informs business development, talent acquisition, PR, and internal messaging — all built on Kalon’s clarified identity.
