Highlights
Three legacy websites merged into one modern, scalable B2B platform – resulting in measurable increases in visibility, engagement, and customer interaction.
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Client and Sector
Client: SSI SCHAEFER Plastics
Sector: Industrial Manufacturing, Sustainable Logistics, Packaging Solutions
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
SSI SCHAEFER Plastics needed to consolidate three separate websites focused on waste technology, container systems, and custom packaging into a single high-performance online platform. The goal was to modernize their digital presence while creating a seamless, future-proof user experience across markets and product segments.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
We developed a unified brand and communication strategy to align all product areas under one cohesive digital umbrella.
A robust content and technology plan ensured smooth integration with the client’s existing infrastructure, including CRM and ERP (SAP S4 Hana).
To maximize marketing potential, we integrated modern automation tools such as newsletter systems, email campaign functionality, and visitor tracking.
All content was newly created with SEO best practices in mind, tailored to the needs of B2B customers and decision-makers.
Execution
Implementation of a scalable CMS allowed for flexible content management and future expansion.
The platform’s architecture and UX design focused on clarity, usability, and lead conversion.
SEO-optimized product and solution pages were developed in multiple languages to increase visibility and support international growth.
Results
+17% increase in unique visitors
+19% more pageviews
+24% higher click-through rate
With this relaunch, SSI SCHAEFER Plastics strengthened its digital footprint and created a solid foundation for long-term customer engagement, improved lead generation, and international scalability.
Takeaways
A unified platform strategy can unlock significant growth potential across complex B2B product ecosystems.
Close alignment between technology, content, and branding is critical for building credibility and visibility in industrial markets.
Strong integration with backend systems ensures digital platforms deliver real business value, not just aesthetics.
