Highlights
A modular roadshow concept that brings Mazda’s premium brand to life – in high-traffic lifestyle environments, generating up to 1,050 qualified leads per event.
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Client and Sector
Client: Mazda Germany
Sector: Automotive, Brand Experience, Consumer Engagement
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
Mazda is one of Japan’s leading car brands and has a strong presence in the German market, especially among private customers. However, many potential buyers rarely visit dealerships. The challenge was to create a strategy that brings the Mazda brand directly to consumers in everyday settings – where emotional connection, not sales pressure, drives engagement.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
We developed a flexible, premium roadshow format based on the core idea: “Follow your target group.”
The modular setup allows Mazda to appear at diverse, high-impact locations – from music festivals and urban landmarks to public events and street fairs.
Every detail was designed to reflect the brand’s values of craftsmanship, design, and forward-thinking mobility.
Execution
At the heart of the roadshow is the real-life brand experience: Mazda’s latest models are showcased in high-end settings with direct, personal interaction.
The installations are built to impress, invite, and inform – while digital tools capture visitor interest on-site.
Lead data is transferred in real time to local dealerships, ensuring continuity from emotional moment to sales follow-up.
Results
Up to 87,000 visual contacts per event
Up to 3,500 engaged visitors per event
Up to 1,050 qualified leads per event
The Mazda Roadshow successfully transforms public spaces into high-value brand touchpoints – merging premium experience with measurable business impact.
Takeaways
Bringing the brand into the everyday lives of consumers generates both emotional resonance and qualified leads.
Modular live formats can deliver high performance across different locations while reinforcing brand identity.
Integrating digital lead capture tools bridges the gap between physical engagement and dealership sales.
