KOREADERMA: Building Asia’s Premier Dermatology Congress / Korean Dermatological Association
In June 2023 and November 2024, the Korean Academy of Dermatology held its International Congress at The-K Hotel Seoul,
The International Congress was held for three days, with 86 international speakers, 70 sessions, 281 lectures, and 214 booths from 122 sponsors, the conference not only provided attendees with high-quality talks on a wide range of topics, but also provided companies with the opportunity to network with attendees and promote their products and services.
Client and Sector
KOREADERMA is an international dermatology congress hosted annually by the Korean Dermatological Association. It is recognized as a flagship scientific and networking platform in Asia, drawing dermatologists, researchers, pharmaceutical companies, medical device manufacturers, and aesthetic brands from around the globe.
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BRIEF
The Korean Dermatological Association aimed to establish KOREADERMA as the leading dermatology event in Asia, competing with global benchmarks such as IMCAS (Paris) and Dubai Derma. The brief required Humming IMC to:
– Increase international awareness and delegate participation.
– Provide world-class event management, from scientific sessions to exhibition halls.
Create a platform where Korean and global industry players could exchange knowledge, foster partnerships, and expand markets.
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Strategy & Execution
Humming IMC developed a multi-layered strategy that combined scientific credibility, international marketing, and high-level experience design:
Strategic Positioning: Positioned KOREADERMA as “the bridge between Asia and the world” in dermatology and aesthetics.
Global Outreach: Adopted cost-efficient yet highly effective international marketing approaches, including operating an English-language Instagram account, leveraging global congress listing and information platforms, and amplifying promotion through the social media channels of international speakers.
Exhibition Excellence:
From 2025, the congress will be held across the entire newly opened COEX Magok venue (November 2025).
The exhibition will spotlight K-Beauty and K-Medical trends, providing a showcase for the innovation and global appeal of Korean medical devices and aesthetics.
This platform will not only serve exhibitors’ overseas expansion but also enhance Humming IMC’s engagement with medical device and healthcare companies, creating opportunities for new client partnerships and long-term business growth.
Hybrid Experience: Designed a program of keynote lectures, live-demonstrations, hands-on workshops, and networking lounges, supported by digital engagement tools.
Operational Excellence: Delivered seamless end-to-end PCO (Professional Congress Organizer) services — from registration, logistics, and sponsor management to on-site execution.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Tangible Results
Attendance Growth: Achieved a record-breaking 5,000+ delegates from 40+ countries.
Exhibitor Impact: Over 150 exhibitors, including leading global pharma and device brands, participated — a 35% increase year-on-year.
Media Reach: Coverage in major medical media outlets across Asia and Europe.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Testimonials
“KOREADERMA has quickly become the must-attend event in Asia for dermatologists and the industry.” – International Exhibitor, 2024
“We were impressed by the scientific program and the networking opportunities with Korean partners.” – European Delegate
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
