Client and Sector
Hooters is a well-known American restaurant chain with over 300 locations across the United States, offering casual dining with a focus on chicken wings, sports viewing, and delivery-friendly menus.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
CHALLENGE
The client aimed to improve organic search visibility across all U.S. locations, particularly for high-intent keywords related to food delivery, chicken wings, and sports bar searches. The goal was to boost local discovery and drive measurable online sales.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
APPROACH
Espace M was mandated to implement a national SEO strategy that could scale across hundreds of restaurant listings, while also improving the performance of the brand’s main website. The approach blended technical improvements, content enhancements, and local optimization to maximize visibility in search and maps.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
EXECUTION
Key initiatives included:
– Google Business Profile management and optimization for all 300 locations
– Technical SEO audits and content optimization on the corporate website
– Offsite SEO including directory listings and linkbuilding campaigns
The program was designed to align with the brand’s delivery and local visibility objectives.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
RESULTS
As of the latest reporting period:
+28% year-over-year growth in traffic from discovery keywords
+73% increase in views on Google Maps
Nearly $1 million in quarterly online sales attributed to Google Business Profile activity
“Espace M delivered focused, high-impact SEO that drove real results across our locations. Their expertise in local search has made a big difference.” — Mike Beauchamp, Vice President, Digital Marketing and Technology, Hooters
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
