Client Intro
Hoka is a performance footwear brand known for its innovation and loyal community of runners. To celebrate the launch of the Bondi 8 shoe, Hoka partnered with LeapFrogger to deliver a high-impact activation that would captivate and connect with consumers through immersive experience.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Brief
Hoka wanted to create a memorable brand moment that would energise its community and amplify the launch of the Bondi 8. The goal was to combine physical experience with digital reach, leveraging the iconic Bondi Beach location to maximise visibility and engagement.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Strategy & Execution
The North Bondi Life Saving Club was wrapped in a branded projection with real-time green-screen integration.
The activation was supported by a targeted social and influencer campaign to extend reach beyond the event.
Hoka’s biggest supporters were invited to an 8km run followed by a celebration, creating a powerful emotional connection to the product launch.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Results
A high-impact activation that celebrated the Bondi 8 at one of Australia’s most iconic locations.
Strong engagement from Hoka’s community through both physical participation and social amplification.
The campaign successfully launched the Bondi 8 to the masses, reinforcing Hoka’s bold brand positioning.
