Highlights
Global brand toolkits for Henkel streamline POS communication across markets – driving consistency, speed, and efficiency at scale.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Client and Sector
Client: Henkel
Sector: Beauty Care, Laundry & Home Care, FMCG, Global Brand Marketing
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
Henkel, a global leader in consumer goods with iconic brands such as Persil, Syoss, Schwarzkopf and Bref, operates in more than 75 countries. Its international success relies on a centrally managed brand strategy based in Germany. The challenge: ensure consistent brand presence across diverse retail channels and markets, while minimizing local resource strain.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
We developed comprehensive toolkits that enable local teams to implement high-impact POS campaigns without compromising brand identity. The strategy focused on:
Strengthening global brand consistency through unified messaging and visuals
Defining clear brand positioning across all markets and touchpoints
Increasing creative efficiency by reducing the need for local adaptations
Accelerating production timelines through pre-approved, ready-to-use assets
Execution
The toolkits include ready-to-roll final artwork, adaptable layouts, channel-specific messaging, and easy-to-use guidelines.
By combining creative clarity with operational simplicity, we gave local markets the freedom to act – within a globally aligned brand framework.
Each toolkit is scalable, modular, and tailored to the realities of different retail environments.
Results
Stronger global brand consistency
Clear, unified positioning across all markets
Significant reduction in local creative workload
Faster campaign implementation through pre-finalized assets
Henkel’s markets worldwide now benefit from faster, more efficient execution while reinforcing a globally consistent brand experience.
Takeaways
Smartly designed toolkits turn central brand strategy into local marketing success.
Reducing creative overhead boosts speed, clarity, and brand coherence.
Consistency at the point of sale drives stronger consumer recognition across borders.
