Get

GET, a spin-off of NOS, one of the portuguese largest Telcos, with an innovative telecommunications product for travellers, was aiming to expand internationally. However, there was uncertainty about which markets had the highest adoption potential. It was crucial to identify, based on concrete data, the most promising countries to scale the business sustainably, maximising ROI from the very start. Key factors included search volume for eSIM, expected CPC, price competitiveness, and overall market potential.

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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

As a Google International Growth Program certified agency, Wise Pirates developed a data-driven approach using Google tools:

1. Google Market Explorer and Google Trends to analyse search volume, competition, interest by destination, and eSIM technology across more than 20 countries;

2. Gemini Advanced (Google’s AI model) to cross-analyse search data, culture, competitiveness, language, and digital maturity to create a scoring system by country, segmented by priority tiers;

3. Performance Max and Smart Bidding to launch highly optimised campaigns across high-performing channels, driving conversions from day one;

4. Automated translation and localisation, using internal AI models to ensure speed, cultural relevance, and consistency in the user experience;

5. Advanced audience targeting, focusing on users with high purchase intent based on the intersection of travel destination searches and eSIM usage.

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.

Wise Pirates’ strategic approach enabled GET to expand successfully into 6 high-priority international markets, after in-depth analysis of over 20 countries. The impact on GET’s business included:

1. Identification and prioritisation of markets with the highest probability of success and lower dependency on a single country;
2. Alignment of competitive pricing with markets showing higher demand;
3. Effective go-to-market execution with localised, hyper-personalised campaigns;
4. Significant growth in brand awareness within the travel telecommunications sector across Europe.
5. Fast Growth in multiples geographies
6. Company share of market increase for 11 months non stop;

Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.