the challenge
When Wildwood™ composite cladding first hit the market, Fiberon faced the challenge of launching into uncharted territory. While well-known for decking, their composite cladding was a newcomer in a highly crowded space. Wildwood boasts innovative sustainability science and premier benefits for customers. We just needed to make its introduction into the market as outstanding as the product itself.
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The Answer
To give the launch a boost, Miller Brooks dove deep to discover audience desires and scope out the competition. This process did what it’s designed to: deliver a critical, differentiating insight upon which to build a campaign. For instance, Fiberon’s 50-year warranty is a big deal to architects—a factor that sets it apart (beyond even its high aesthetics and low-maintenance). We used the premier features of Wildwood to create an effective campaign, for a composite cladding built with the future in mind.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
