Highlights
“Eco-illogical” is a satirical, retro-styled animated music video that highlights an urgent environmental paradox: while renewable energy is crucial in fighting climate change, poorly planned infrastructure—especially wind farms—causes the deaths of over six million birds yearly in Spain. Commissioned by SEO/BirdLife, the film gives a voice to endangered birds through a protest song, humorously yet powerfully advocating for more responsible energy planning.
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Client and Sector
SEO/BirdLife is a leading Spanish environmental NGO with over 70 years of scientific research dedicated to protecting bird habitats and biodiversity. The campaign addressed the clean energy and sustainability sectors.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
SEO/BirdLife needed to expose the contradiction between green energy and biodiversity loss. The goal: raise awareness about the severe consequences of unregulated wind and solar projects, while advocating for a truly responsible energy transition. With a tight NGO budget and a highly technical subject, the challenge was to make a complex issue resonate emotionally with the public and policymakers.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
The creative strategy was rooted in the insight that “we are contradictory by nature.” The concept—‘Eco-illogical’—personified this paradox. The story unfolds through three ghostly bird characters (based on real endangered species), voiced by beloved Spanish musicians Eva Amaral, El Canijo de Jerez, and Albertucho. The retro animation style evokes the charm of 1930s rubber hose cartoons, contrasted by sudden, graphic depictions of bird deaths caused by wind turbines and solar panels. Irony, satire, and cultural relevance were used to make the message memorable and widely shareable.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Execution
With only €19,215 in production budget, the campaign was crafted with minimal environmental impact. Animation was led by Abel Barriga (DesmunCubic), known for work on the “Cuphead” franchise. He worked solo using a hybrid of traditional 2D and 3D techniques, with digitally hand-painted backgrounds mimicking classic Disney watercolour styles. This meticulous craft, animated at 24 fps, enhanced the film’s emotional and visual resonance. The original protest song was recorded in existing studios, maximizing resources and reducing carbon footprint. The campaign relied entirely on organic digital distribution and PR—no paid media.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Results
“Eco-illogical” generated immediate and wide-reaching impact:
16.8 million media impressions and 154+ minutes of TV/radio airtime
€3.9M in earned media value
+2238% increase in mentions of responsible renewables
Prompted national debate and policy change: A new law now requires wind farms to install blade-stopping systems to reduce bird mortality
The European Parliament launched an investigation into the Maestrazgo Cluster, appointing SEO/BirdLife as assessors
Adopted as an educational tool in schools; a second phase focused on solutions is underway
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Takeaways
“Eco-illogical” demonstrates that creativity, when paired with cultural insight and minimal resources, can ignite real-world environmental change. By shifting the tone of environmental communication—from alarmism to irony—it succeeded in broadening the audience, generating political momentum, and pushing sustainability beyond rhetoric into action. It also set new standards for low-impact, high-value production, aligning closely with Sustainable Development Goal 12: Responsible Consumption and Production.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
