Client and Sector
Auto Glass Now is specialized in automobile windshield repair and replacement in the United States. The company operates over 200 shops across the country and wants to grow its market share since its acquisition by Driven Brands in 2022.
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CHALLENGE
Following its integration into Driven Brands, Auto Glass Now aimed to rapidly grow market share in key U.S. regions. The challenge: scale lead generation while improving cost-efficiency in a saturated performance media landscape.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
APPROACH
Espace M was mandated to lead a full-funnel, performance-driven media strategy. The agency developed a national “always-on” campaign built around continuous optimization, audience targeting, and multi-platform integration—ensuring responsiveness to market dynamics and local demand.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
EXECUTION
The campaign combined:
– Paid Search (SEM) to capture high-intent consumers
– Paid Social and Programmatic for mid-funnel visibility
– Online Video to reinforce brand presence and awareness
All channels were closely monitored and optimized to deliver volume and cost-efficiency at scale.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
RESULTS
The results are consistently improving. In fact, during 2023 and 2024 YTD, Espace M achieved a cost per lead 12% lower than the previous period, in addition to increasing the number of leads by 63%.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
