Highlights
Nationwide sustainable sampling campaigns for Coca-Cola that delivered direct product interaction, high-quality consumer engagement, and measurable sales impact.
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Client and Sector
Client: Coca-Cola Germany
Sector: Beverages, FMCG, Promotional Marketing
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Challenge
As Germany’s largest beverage manufacturer, Coca-Cola manages a diverse portfolio of 12 soft drink brands with over 4.1 billion litres sold annually. The objective was to support above-the-line brand advertising with targeted, on-the-ground activation – by physically bringing the product to the consumer and driving trial, awareness, and purchase.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Approach
We developed a series of sustainable sampling and tasting campaigns, designed to highlight both the product’s quality and its refreshing appeal.
Special attention was paid to presentation standards, product temperature, hygiene, and brand alignment – ensuring each consumer interaction felt premium and well-executed.
The campaign setup, staff training, and consumer approach were tailored individually to each product and campaign objective.
Sampling locations ranged from grocery stores and public spaces to unconventional settings like bus stops, company canteens, and residential areas.
Execution
All deployments were closely coordinated with Coca-Cola’s sales team, local retailers, and public authorities.
We handled full logistics including transportation, cold chain management, and branded equipment.
With up to 30 teams operating simultaneously and up to 4,000 manpower days annually, the campaign structure was highly scalable.
Each team member could achieve up to 800 high-quality consumer contacts per day.
Results
Up to 800 direct contacts per promoter per day
Nationwide campaigns with up to 30 teams in parallel
On average, 14% sales uplift in the week following the activation
The campaigns proved that well-executed, local activations can drive immediate sales impact – while reinforcing Coca-
Cola’s brand presence at the point of consumption.
Takeaways
Direct product experience remains one of the most effective tools for driving trial and conversion.
Flexible, scalable field operations are key to national-level success.
Strategic coordination with sales teams and local partners ensures efficiency and measurable ROI.
