Client and Sector
Body Wrappers is a US-based dancewear brand trusted by professional dancers, studios, and retailers for decades. Known for high-quality tights, leotards, and performance wear, the brand wanted to expand its reach beyond traditional wholesale channels and capture the growing online market directly.
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CHALLENGE
Body Wrappers partnered with LeapOut to strengthen its digital presence, launch a modern e-commerce platform, and build a performance marketing program that could sustainably grow online sales while staying true to the brand’s heritage.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
Strategy & Execution
Platform migration & customization
– Built a Shopify Plus store to support Body Wrappers’ wide product range
– Customized navigation for dancers, educators, and studios to find products faster
– Optimized product pages with high-res visuals, size guides, and performance features
Performance marketing foundation
– Designed and launched targeted Google and Meta campaigns
– Implemented segmentation for dancers, studios, and parents to deliver personalized ads
– Built seasonal promotions (e.g., “Buy More, Save More” tights campaign)
SEO & content strategy
– Developed Dance Diaries by Body Wrappers blog to drive organic traffic
– Optimized collections (e.g., Tights, Leotards, Men’s Dancewear) for high-value keywords
Analytics & CRO
– Deployed enhanced e-commerce tracking
– Ran A/B tests on cart and checkout flows to increase conversion rates
Results
57.9% YoY growth in gross sales (2023 vs. 2024).
660% ROAS on Meta campaigns at peak season.
Average Order Value (AOV) grew by 80% with strong repeat purchase behavior.
Expanded online customer base from wholesale-heavy to balanced DTC revenue stream.
