Teşkilat Wins “Game Changer Brands” Strategy Award for WWF-Turkey Campaign

News

Istanbul-based ICOM member agency Teşkilat Agency has captured the attention of the global creative community with its recent win at the GIGI Awards 2025, earning honors in the “Strategy – Game Changer Brands” category for its work with WWF-Turkey. The GIGI Awards are a leading Turkish platform recognizing bold ideas and transformative campaigns that challenge conventional thinking.

The award-winning campaign, titled “Ne Kutlama Ama…” (What a Celebration…), stood out not just for its originality, but for its urgent message. Developed pro bono for WWF-Turkey, the campaign subverted traditional year-end celebratory themes to spotlight the environmental crises threatening our planet. Through bold visuals and emotionally resonant storytelling, Teşkilat invited the public to reflect on consumption habits and embrace a more sustainable mindset.

What made the campaign particularly powerful was its use of irony—juxtaposing festive symbols like fairy lights and gift boxes with imagery of pollution, deforestation, and ecological collapse. Leveraging a blend of AI-generated design and traditional techniques, the result was a visually compelling and shareable piece of work that sparked widespread engagement.

With over 2 million in total reach, 290,000+ organic impressions, and more than 15,000 interactions during the New Year period, the campaign proved that meaningful creative work can drive both awareness and action.

“This award means a great deal to us, not only because it recognizes creativity, but because it amplifies a cause we wholeheartedly believe in,” said Sinan Alaeddinoglu, Founder & ECD of Teşkilat. “We’re proud to use our craft to contribute to something greater than branding—raising awareness for the future of our planet.”

At ICOM, we recognize the impact of bold, purpose-led creativity. Teşkilat’s campaign is a strong example of how independent agencies can use their craft to spotlight urgent issues, start important conversations, and engage audiences in meaningful ways.