ICOM Network Unveils A Bold New Visual Identity and Website — A Collective Vision, Brought to Life

Press

“Connect to Grow” drives the network’s evolved identity and digital presence, shaped by the power of global collaboration.

October 14, 2025 — ICOM, the global network of independent marketing and communications agencies, today unveiled a dynamic new visual identity and website. The refresh marks a new chapter for ICOM, aligning its brand and digital presence with the needs and ambitions of today’s independent agencies—and bringing the network’s collaborative spirit and global reach into sharper focus.

Built by agencies, for agencies, ICOM has long championed the strength of independence united by global connection. This transformation was guided by the same principle—collaboration. Working with its Strategic Planning Committee and experts from across the network, ICOM reimagined its brand, website, and voice —uniting strategy, creativity and purpose—around one defining idea: Connect to Grow.

“This is more than a redesign—it’s a celebration of everything that makes ICOM unique: our people, our diversity, and our belief in the power of connection,” said Emma Keenan, ICOM President and CEO. “We set out to create a brand experience that reflects who we are today and where we’re headed—one that captures the collective spirit and creative energy driving independent agencies around the world.”

From insight to execution, the project was a global collaboration at its finest, with four member agencies leading key aspects of the transformation and bringing their unique expertise and creativity to the process—supported by eight additional agencies that contributed during the strategic planning phase.

Imagemakers (USA) led web development, tying systems together into a digital home that’s not only beautiful but built to grow with us.

AD Angels (Estonia) brought a bold, creative vision to life with a new visual identity that’s modern, timeless, and undeniably ICOM.

Switch (Malta) shaped the tone of voice, crafting messaging that captures ICOM’s values.

Espace M (Canada) ensured the site performs as powerfully as it presents, guiding smart SEO and user experience decisions.

“It was an honor to represent the ICOM network,” said Dan Holmgren, Founder and CEO at Imagemakers. “Every agency brought its culture, ideas, and expertise—without ego and with total commitment to doing something great together. That’s the ICOM way.”

Annika Avikson, Partner and CEO at AD Angels, added “ What makes ICOM truly special is its people — and the connections between them. It doesn’t matter whether you come from a big country or a small one, a tiny agency or a global player — ICOM’s strength lies in the incredible talent found everywhere across our network. ICOM is the sum of us. I think our new website beautifully reflects this spirit. It’s the result of shared creativity and collaboration, and Angels was honoured to play a part in bringing it to life.”

“The expertise everyone brought to the table was remarkable,” Dan continued. “AD Angels inspired us all, Espace M kept us grounded in strategy, and Switch led content creation while wrangling dozens of voices from across the network. And of course, our developers at Imagemakers made it all real. We’ve built something solid—and something uniquely ICOM.”

Bob Morrison, ICOM Chairman, shared: “We’re very excited about ICOM’s new website for several reasons. It not only showcases our organization’s impressive creativity and capabilities, but also has the power to inspire and attract both agencies and clients worldwide who are seeking fresh, effective ways to grow their businesses and brands. We’re especially proud of how the new site captures the breadth, depth, and quality of our global network – and its potential to welcome new agencies and clients into the ICOM family.”

With a new look that reflects our evolution, ICOM moves forward with the same enduring purpose—to create opportunities for our members and clients to grow through connection, collaboration, and shared ambition.

Visit the new site at icomagencies.com

About ICOM

ICOM is the global network of independent advertising and marketing communication agencies, connecting more than 70 agencies across 50 countries. ICOM’s mission is to create opportunities for growth by fostering collaboration, innovation, and shared expertise among its members. Together, ICOM agencies deliver world-class creative and strategic solutions while maintaining their independence, contributing to a dynamic network that celebrates diversity, adaptability, and excellence.