News & Press / June 30, 2020

Suzuki Selects Infinit for Another Two Years

Following a highly complex selection process carried out this year, Suzuki Romania decided to maintain its existing agency, ICOM's Romanian member agency Stefanini Infinit. Among the most important areas covered by the agency are those in the area of strategy, digital, digital transformation, creative services, media, and BTL.

The year 2020 is a special one for Suzuki, as the Japanese brand celebrates the 100th anniversary of the diversification of their production from weaving machines to the mobility solutions that today are under the three divisions, cars, motorcycles, and marine boats. Over the years, Suzuki has brought to market products that have focused on customer's needs and have been adapted to the market context. In this context, 2020 is a historic year, Suzuki being the first car manufacturer deciding to "hybridize" the entire car range. The customer's needs remained at the forefront, the Suzuki hybrid being suitable for everyone who is looking for the perfect mix of efficiency, fuel economy, and care for the environment. Suzuki's full hybrid range also offers its customers after-sales services that can reach up to 10 years of extended warranty up to 200,000 km.

Suzuki Romania has contributed to the brand's success in Europe and has registered significant growth locally in the last five years, with the launch of the most popular model, the Suzuki Vitara. Both the brand's strategic collaborator, Stefanini Infinit, and the Romanian partner network contributed to this success.

"Activating in a strictly regulated market, differentiation is an important factor, as a result, we have selected an agency capable of delivering concrete results by implementing the strategic direction of the brand in the era of electrification," said Nicoleta Gerea, Branch Office Leader – Suzuki Romania

"Advertising in today's digital age must be a perfect, tailored mix to each client, between strategy/creation, media/marketing, technology/tools latest generation, and data science/data analytics. It is very important, especially when serving an account the size of Suzuki Auto & Moto to keep in mind and be able to cover all these areas in a way that allows both a creative approach, adapted and adaptable but also to be able to create a "living", transparent digital ecosystem measurable at any step by the customer. At Suzuki (as well as at Infinit) the customer is in the first place – comfort, safety, ease of brand relationship, products and services are the most important, hence the compatibility with Stefanini Infinit and with the measurable success we had up to now, but especially the solid foundation on which we can build the future together. Thank you Suzuki for your trust in the company and our group." – Alex Cernatescu – CEO, Co-Founder & Global Head of Strategy – Stefanini Infinit

Congrats to the team and all involved!