News & Press / June 20, 2023

Rethink Roars at the 2023 Cannes Lions Film Festival, Sweeping 3 Gold Lions

Rethink, our beloved Canadian member agency, has outshone the competition at the prestigious 2023 Cannes Lions Film Festival, taking home a remarkable three Gold Lions. This achievement not only marks Rethink's most successful participation in Cannes to date, but also demonstrated the creative power of the agency to a global audience.

The winning campaigns by Rethink included the Kraft Heinz "Fraud" campaign, which bagged a Gold and a Silver Outdoor Lion, along with a Bronze Print & Publishing Lion. The creative brilliance continued with the IKEA "Window Shopping" campaign, which was awarded a Silver Outdoor Lion. The "Unburnable Book" campaign for Penguin Random House also made its mark, taking home a Silver Print & Publishing trophy. Despite the diverse range of categories, Rethink’s ability to innovatively narrate brand stories and craft impactful messaging remained a consistent factor, reinforcing their capacity for groundbreaking work across sectors.

These triumphs at the Cannes Lions Film Festival reinforce Rethink's position as a creative powerhouse within the ICOM network, demonstrating their dedication to exceptional, world-class campaigns and underscoring their capacity to rethink boundaries and reshape the world of advertising.

Congratulations to the Rethink team on these monumental achievements!