Following a three-month competitive review, Atlanta-based Morrison has been named the global agency of record for Sealed Air Food Care, a leader in innovative food packaging technology and solutions.
Morrison, a full-service, digital-centric agency, will provide strategy, creative and content development as well as compelling thought leadership for Sealed Air Food Care across the Americas, Europe, the Middle East and Africa, China, Australia, New Zealand and Japan. As the AOR, Morrison will be supported globally through the ICOM Network of agency partners.
"We went through a lengthy and detailed review with a number of outstanding agencies across the country," says Marie Fahey, VP Global Marketing Communications. "Morrison's expertise in strategic planning, creative execution, and the digital arena made them the obvious choice for our Food Care division. Morrison's drive for transcreation and not just translation also played a pivotal role in furthering our ability to effectively communicate our solutions and services around the world."
"Sealed Air's expertise in innovative food packaging, equipment and services, along with their commitment to sustainability, food safety, freshness, and brand building from processor to plate is legendary," says Bob Morrison, President and CEO, "and we're honored to be selected as their agency. We share very similar values and are both focused on customer relationships and creating value for those customers." Morrison said the B2B account will include both global and regional work on Sealed Air's Cryovac(R) brand food packaging solutions, as well as other priority marketing programs and new product introductions. The first projects began rolling out in fourth quarter of this year.