News & Press / June 12, 2012

Agencies in Singapore and Turkey selected for ICOM membership

ROLLINSVILLE, COLORADO (USA)--ICOM a leading global network of independent advertising and marketing communications agencies, has appointed has appointed Paprika, Singapore, and The, Istanbul, to represent the network in their respective markets.

Handling both local and internationally recognized clients, Paprika offers integrated services, with a focus on digital marketing that can become a regional resource for ICOM members in this important and fast-expanding segment, according to Executive Director Gary Burandt. Among the clients on the agency’s roster are AstraZeneca, Burger King, GlaxoSmithKline, Microsoft, New Balance, Seagate and Timberland.

In Turkey, The is a young, fast-growing agency staffed by multinational veterans. The agency, which represents a number of local and international clients, including Enza, Erdemir, Flormar, Matraş, Renault-Trucks, Simfer, TAV Construction and Yataş, operates in a dynamic market that is an important bridge between the East and West. In 2011, THE won five awards in national and international festivals, including a bronze Epica.

“It’s important for ICOM and our roster of international clients to have agency representation in all markets in today’s world,” said Mr. Burandt. “These agencies share the values, goals and philosophy of our membership and are valuable additions to our network.”

ICOM is the most geographically balanced of the international independent advertising and marketing communications networks, with more than 70 member agencies in 50-plus countries. Founded in 1950 as the National Federation of Advertising Agencies, ICOM offers clients an alternative to the huge and increasingly similar agency groups. Today, the network has billings of US$2.4 billion and gross income exceeding US $390 million.

 

Contacts:

Nancy Giges

nancy@icomagencies.com; 1-914-683-5108

 

Gary Burandt

burandt@icomagencies.com; 1-720-261-4829