Birds Never Forget To Fly / PSP

The commercial made history as the first-ever commercial directed from behind bars by a political prisoner, Georgian director Giorgi Okmelashvili, who mailed his hand-sketched storyboards out of prison.

Another detained figure and actor, Andro Chichinadze, participated via jail phone call recordings, making him a protagonist with a subjective camera and adapted storytelling.

Released around Georgia’s Independence Day during a period of intense public demonstrations and political unrest, the video struck a deep chord. Though banned by two pro-government television channels, it gained over 10 million views online, became a symbol of hope, and transformed into a prominent protest slogan across the country.