Agencia Quiroga’s Award-Winning Year Caps Strategic Growth Across Latin America

News

In 2025, Agencia Quiroga’s creative momentum was unmistakable—earning accolades from Cannes Lions, Effie Awards across multiple markets, TikTok Awards, and industry-specific honors in Argentina, Colombia, and Chile. But behind the headlines is a story of long-term strategy, structural change, and regional ambition.

Their transformation began in 2021, as the agency emerged from the pandemic with a pivotal realization: to sustain growth, they needed to professionalize. “The toughest decision,” says President Gustavo Quiroga, “was reorganizing the operation to raise performance standards and deepen specialization across all markets.” This included redefining roles, realigning workflows, and shifting toward a sustainable, less personality-driven management model.

One of the most significant moves was implementing a regional structure composed of three major geographic areas—North Cone, South Cone, and the Andean Region—each led by a VP. This allowed for clearer oversight, greater scalability, and deeper integration across markets. Alongside this structural shift, Agencia Quiroga developed and implemented Qperform, a proprietary strategic thinking system that articulates the agency’s capabilities across teams and geographies. It’s complemented by Compass, a data-driven platform for dashboards, analytics, and insights.

The impact has been measurable. In 2025 alone, they took home awards across diverse categories and clients—from Grido’s “Secret Alfajor” and OSDE’s “El momento de la verdad,” to international recognition for ProColombia’s tourism campaigns. The agency also contributed to regional wins such as the Effie Latam Bronze and helped DIRECTV LATAM achieve top customer loyalty recognition in Chile.

But perhaps the most telling metric is where they’re headed next. By 2028, the agency aims to fully mature its regional model, strengthen Compass as a scalable platform, and expand its role as a strategic partner for global brands seeking expertise in Latin America—especially in content, technology, and sports marketing. “We want to be a professional, regional, and agile agency that helps clients navigate an increasingly complex ecosystem,” says Gustavo.

Part of that growth has also been shaped by ICOM. “Being part of ICOM has given us access to best practices, tools, and global perspectives that accelerated our evolution,” says Gustavo. “The network provides a space for real exchange among agency leaders, which strengthens both our strategy and our confidence.”