The Inside Story of the ICOM Network’s Global Rebrand
Highlights
The ICOM Network embarked on a bold rebranding initiative via a fully collaborative, multi-agency partnership. The result: a new brand identity, voice, and digital platform that reflects the spirit of independence and unity that defines ICOM.
Challenge
ICOM’s previous identity no longer captured the dynamism and cohesion of its global network. With a growing roster of agencies and evolving industry expectations, the brand needed to better reflect the network’s shared purpose: to empower growth through independent creativity, collaboration, and global connectivity.
Approach
Rather than outsourcing the rebrand to one team, ICOM activated the creative power of its own network — a reflection of why the network exists. Four agencies across four time zones were selected to lead the project, while many others contributed during the strategic phase. This collaborative model ensured the new identity was inclusive, representative, and deeply rooted in ICOM’s values.
Execution
The rebrand unfolded in coordinated phases across continents:
Imagemakers (USA) led the development of ICOM’s sleek, responsive new website — a digital hub for members and clients.
AD Angels (Estonia) designed a bold, modern visual identity that captures the energy and distinctiveness of the network.
Switch – Digital & Brand (Malta) developed ICOM’s new tone of voice, articulating the network’s values and personality with clarity and cohesion.
Espace M (Canada) ensured the site’s technical performance matched its design excellence.
From early-stage strategy sessions to final asset delivery, the agencies worked across time zones using collaborative tools and agile workflows. As with any creative process, there were moments of debate — but the teams listened closely, built on one another’s ideas, and moved forward with shared purpose.
Results
With a bold new look, a defined brand voice true to itself, and a high-performance website, ICOM now presents a unified face to the world that matches its ambitions.
For agencies, this rebrand is a rallying cry. It says: you belong to something bigger — a network that champions your independence while multiplying your potential.
For clients, it’s a signal that partnering with an ICOM agency means working with experts who bring global perspective, local insight, and a shared commitment to excellence.
Takeaways
This project proved that a collaborative model can be more than functional — it can be transformational. By trusting its own agencies, ICOM reinforced its values in action: independence, connection, and growth. The process also debunked the myth that “rebranding yourself is the hardest job” — when aligned by purpose, even the most complex network can move as one.
Most importantly, the rebrand lives its tagline: Connect to Grow. More than a slogan, it’s a mindset — and a roadmap for ICOM’s future.
