Client and Sector
UniglassPlus / VitroPlus is a Canadian network of over 100 locations, specializing in windshield repair and replacement. Operating in a highly competitive sector, the brand faces strong competition from well-established players such as Speedy Glass.
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CHALLENGE
Despite its extensive presence across Canada, UniglassPlus needed to improve its visibility in local search environments. The brand sought to increase foot traffic and customer acquisition by enhancing its online discoverability—especially via Google.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
APPROACH
Espace M developed and led a focused SEO strategy, aiming to improve UniglassPlus’ performance in local and organic search. The initiative targeted three core pillars of SEO: business listing optimization, content development, and linkbuilding, all aligned with the brand’s franchise-based business model.
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
EXECUTION
The agency implemented the following tactics:
– Google Business Profile management and optimization for over 100 local listings
– Creation of original blog content for the corporate website
– Ongoing linkbuilding campaigns to strengthen domain authority
These efforts were closely monitored and adjusted based on location-specific performance data.
Nunc sed blandit libero volutpat sed. Mattis aliquam faucibus purus in massa tempor. Laoreet id donec ultrices tincidunt arcu non sodales. Amet cursus sit amet dictum.
Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
RESULTS
The campaign delivered strong year-over-year results as of September 2024:
+114% increase in traffic from discovery keywords
+66% increase in Google Maps views
+11% increase in direction requests
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Nibh mauris cursus mattis molestie a iaculis at. Sagittis nisl rhoncus mattis rhoncus urna neque viverra justo. Eu turpis egestas pretium aenean pharetra magna. Purus non enim praesent elementum facilisis leo vel. Consequat mauris nunc congue nisi vitae suscipit tellus mauris.
