Emma Keenan

Emma Keenan is the President & CEO of ICOM, a global alliance of over 60 owner-led marketing communications agencies, spanning more than 50 countries and covering all major markets. Her role is to lead and manage the network’s affairs, ensure member satisfaction and growth and bring new business to the organization.

With a background in international marketing and network strategy, she brings agencies together and helps them make the most of their shared strengths. Her focus is on helping each agency grow through global partnerships and practical collaboration across borders.

Prior to ICOM, Emma was Vice President and Partner of an independent media relations and digital agency, based in Paris. She was responsible for developing the agency’s portfolio of international clients and for growing the operational team to cover over 28 markets. She also helped to set up the agency’s Chinese subsidiary and oversaw its portfolio of Asian clients, regularly providing media and crisis communication training to companies in China looking to communicate internationally. 

Emma started her career living and working in Spain, and later in Argentina, where she was a media trainer and business English teacher. 

Born in England, Emma has dual British-French nationality and lives in Paris with her husband and two sons. When she’s not connecting agencies across the globe, you’ll probably find Emma clocking kilometres with her running club somewhere around Paris. She believes fresh air and a long run can solve most problems – and swears her best ideas come somewhere between kilometers 10 and 42.195.