{"id":5327,"date":"2026-01-12T10:57:19","date_gmt":"2026-01-12T15:57:19","guid":{"rendered":"https:\/\/icomagencies.com\/global-insights\/\/"},"modified":"2026-01-12T11:32:39","modified_gmt":"2026-01-12T16:32:39","slug":"6-ai-predictions-that-will-shape-marketing-in-2026","status":"publish","type":"post","link":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/","title":{"rendered":"6 AI Predictions That Will Shape Marketing in 2026"},"content":{"rendered":"\n<div class=\"section-wrap author-block\"><div class=\"center\"><div class=\"author-info noAutheImg\"><p class=\"author-name\"><strong>ICOM Network\u2019s AI Team<\/strong><\/p><\/div><\/div><\/div>\n\n\n\n<p><em><a href=\"https:\/\/www.linkedin.com\/in\/robertscherzer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rob Scherzer<\/a>, <a href=\"https:\/\/icomagencies.com\/leaders\/miguel-pereira\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miguel Pereira<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/lukeazzopardi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luke Azzopardi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/fmir86\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fabian Miranda<\/a>, <a href=\"https:\/\/icomagencies.com\/leaders\/dan-holmgren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dan Holmgren<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/jd-guenther-4677255\/\" target=\"_blank\" rel=\"noreferrer noopener\">JD Guenther<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/harry-moller-28755a1a\/\" target=\"_blank\" rel=\"noreferrer noopener\">Harry Moller,<\/a> members of the Global Artificial Intelligence Working Group within the international ICOM Network, explore the evolution of AI in the industry. The network comprises more than seventy independent agencies worldwide.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A year ago, seven AI leaders from some of the industry&#8217;s most respected independent agencies\u2014Malta to Mexico City, Madrid to Seattle\u2014made <a href=\"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">six predictions about where AI in marketing was headed<\/a>. Between the 7 of us, we&#8217;ve got more AI failures and breakthroughs under our belts than you&#8217;d believe. It\u2019s because we&#8217;d rather be wrong trying than right waiting. Last year we predicted 2025 would split the industry between AI sophisticates and everyone else. Here&#8217;s how that aged:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">2025 AI PREDICTION REPORT CARD<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>NAILED IT<\/strong><br>AI Agents Proved Essential (A+)<br>Generic AI Content Hit a Wall (A-)<br>The Builder\/Borrower Split Is Proving True (B+)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>DIRECTIONALLY CORRECT<\/strong><br>The Watershed Full AI Campaign Moment (B-)<br>Client Data Analysis Got Secure (B-)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>RIGHT TRACK, WRONG SPEED<\/strong><br>AI Advertising Platforms Reshape Global Media Spend (D)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We got a lot right. But we also learned AI&#8217;s impact moves at different speeds. The technology evolves fast\u2014agents, security, custom models all got remarkably sophisticated exactly as predicted. But, the industry adopts slow. We were maybe over-optimistic about how quickly organizations would restructure around these capabilities. The builder\/borrower split is real and widening, the borrowers just don&#8217;t know they&#8217;re borrowers yet. The ad platform migration is underway, just being rolled out strategically because reshaping $300B in search requires precision, not speed. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>ALRIGHT. The 2026 predictions:&nbsp;<\/strong><br><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">1. Authenticity Will Prove Itself Marketing&#8217;s Scarcest (and Most Important) Resource<\/h2>\n\n\n\n<p>AI-generated content is already everywhere, and human-made work is starting to feel rare (and dare we say <strong>valuable<\/strong> again). We know that authenticity has always mattered, but now it may just emerge as THE biggest brand differentiator. The imperfect stuff, the emotional stuff, the things that can&#8217;t be mass-produced at scale. Brands that demonstrate real authorship and aren&#8217;t afraid to show vulnerability will build moats competitors using AI can&#8217;t cross. AI lost its mystique somewhere around the millionth AI-generated Sora video. What audiences crave now is what feels genuinely human\u2014authored, intentional, grounded. The newest differentiator isn&#8217;t volume, it&#8217;s humanity.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">2. Hyper-Personalization Will Define Performance Marketing<\/h2>\n\n\n\n<p>Real-time personalization is going to deliver the highest media ROI in 2026, especially on Retail Media Networks like Amazon and Walmart where they know disturbingly specific things about you in very deterministic ways. Eventually, AI-inferred context is likely to replace demographics and psychographics entirely (turns out knowing what you&#8217;re doing and buying right now matters a lot more than knowing who you said you were in a survey five years ago).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">3. AI Voice Tech Clears the Uncanny Valley<\/h2>\n\n\n\n<p>AI voices will leap right over the uncanny valley in 2026. Nuanced, genuine emotional range that can make you forget you&#8217;re talking to a machine. Voice becomes the easiest way for everyday marketers and agencies to get into AI. We also think that navigating and interacting with the web with voice is likely going to become a new normal. We&#8217;re calling it &#8220;the conversational web,&#8221; and it&#8217;s going to feel both completely natural and deeply weird at the same time (look how fast we all adopted biometric payments with tap-to-pay).<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">4. Marketing Talent Needs to Evolve<\/h2>\n\n\n\n<p>Here&#8217;s the uncomfortable truth: being &#8220;just&#8221; a strategist, copywriter or designer isn&#8217;t going to cut it anymore. Not because those skills don&#8217;t matter (they matter more than ever) but because the bar just got higher (again). Traditional marketing roles will morph into hybrid positions where AI fluency sits alongside creative or strategic expertise. Those who figure out how to wield AI as a creative amplifier rather than a replacement become incredibly valuable, incredibly fast (to be clear, we believe agencies who invest in their talent to evolve will navigate this transition far more smoothly and successfully than those who are hyper reactive &amp; quickly swap people out). Nobody has the luxury of staying in their lane anymore. The new MVPs are the ones who get weird with it\u2014combining skills in ways that didn&#8217;t make sense before AI made them possible.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">5. AI Agents Begin Redrawing Traditional Customer Journeys<\/h2>\n\n\n\n<p>Think of it this way: instead of Googling &#8220;best running shoes&#8221; and clicking through ten websites with ads, you&#8217;ll just ask ChatGPT or Claude and get a direct answer, maybe even buy right there. No clicks. No website visits. Maybe no ads to be seen at all. That\u2019s a future AI agents are likely to create, and we\u2019ll start feeling it in 2026. It\u2019s going to fundamentally reshape how people buy. The entire digital ad industry\u2014worth almost a trillion dollars globally\u2014is built on people clicking around the web. But if (when) AI agents start answering questions and completing tasks without sending people to websites, that whole ecosystem shrinks. Long term, publishers will lose traffic and advertisers will lose inventory; The game changes dramatically &amp; GEO experts get to name their price.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading details-heading\">6. AI&#8217;s Middleware Gets Crushed<\/h2>\n\n\n\n<p>The big LLM platforms are absorbing specialized capabilities directly, which means the middleware AI players are about to get squeezed hard. You know the ones, think AI writing assistants, content generators, social media caption tools; Basically any SaaS that took OpenAI or Anthropic&#8217;s models and added a shinier interface. The market&#8217;s splitting in two: sophisticated custom solutions built for specific problems on one end (think Harvey for legal AI or Glean for enterprise search) and commodity tools anyone can access on the other (ChatGPT, Claude, Gemini). In the coming years, everything in between will disappear. Poof.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What did we miss? Anything you vehemently agree or disagree with? We\u2019ll see you next year to tell you how we did.&nbsp;<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob Scherzer, Miguel Pereira, Luke Azzopardi, Fabian Miranda, Dan Holmgren, JD Guenther, and Harry Moller, members of the Global Artificial Intelligence Working Group within the international ICOM Network, explore the evolution of AI in the industry. The network comprises more than seventy independent agencies worldwide. A year ago, seven AI leaders from some of the [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":5328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"class_list":["post-5327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 AI Predictions That Will Shape Marketing in 2026 - ICOM<\/title>\n<meta name=\"description\" content=\"Seven ICOM Network agency AI leaders predict how AI will reshape marketing in 2026 - from authenticity to AI agents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 AI Predictions That Will Shape Marketing in 2026 - ICOM\" \/>\n<meta property=\"og:description\" content=\"Seven ICOM Network agency AI leaders predict how AI will reshape marketing in 2026 - from authenticity to AI agents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T15:57:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T16:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/231-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ICOM Communications\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ICOM Communications\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/\"},\"author\":{\"name\":\"ICOM Communications\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#\\\/schema\\\/person\\\/59b47e37dccf07f558b1c3d7aacc5639\"},\"headline\":\"6 AI Predictions That Will Shape Marketing in 2026\",\"datePublished\":\"2026-01-12T15:57:19+00:00\",\"dateModified\":\"2026-01-12T16:32:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/\"},\"wordCount\":996,\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/231-4.jpg\",\"articleSection\":[\"Thought Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/\",\"name\":\"6 AI Predictions That Will Shape Marketing in 2026 - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/231-4.jpg\",\"datePublished\":\"2026-01-12T15:57:19+00:00\",\"dateModified\":\"2026-01-12T16:32:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#\\\/schema\\\/person\\\/59b47e37dccf07f558b1c3d7aacc5639\"},\"description\":\"Seven ICOM Network agency AI leaders predict how AI will reshape marketing in 2026 - from authenticity to AI agents.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/231-4.jpg\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/231-4.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/global-insights\\\/6-ai-predictions-that-will-shape-marketing-in-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 AI Predictions That Will Shape Marketing in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#\\\/schema\\\/person\\\/59b47e37dccf07f558b1c3d7aacc5639\",\"name\":\"ICOM Communications\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a28b0b038b36252d921fdfc7ed1fb97ebb01056c73742ba360e8e0788225fc4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a28b0b038b36252d921fdfc7ed1fb97ebb01056c73742ba360e8e0788225fc4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0a28b0b038b36252d921fdfc7ed1fb97ebb01056c73742ba360e8e0788225fc4?s=96&d=mm&r=g\",\"caption\":\"ICOM Communications\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 AI Predictions That Will Shape Marketing in 2026 - ICOM","description":"Seven ICOM Network agency AI leaders predict how AI will reshape marketing in 2026 - from authenticity to AI agents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/","og_locale":"en_US","og_type":"article","og_title":"6 AI Predictions That Will Shape Marketing in 2026 - ICOM","og_description":"Seven ICOM Network agency AI leaders predict how AI will reshape marketing in 2026 - from authenticity to AI agents.","og_url":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/","og_site_name":"ICOM","article_published_time":"2026-01-12T15:57:19+00:00","article_modified_time":"2026-01-12T16:32:39+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/231-4.jpg","type":"image\/jpeg"}],"author":"ICOM Communications","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ICOM Communications","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#article","isPartOf":{"@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/"},"author":{"name":"ICOM Communications","@id":"https:\/\/icomagencies.com\/#\/schema\/person\/59b47e37dccf07f558b1c3d7aacc5639"},"headline":"6 AI Predictions That Will Shape Marketing in 2026","datePublished":"2026-01-12T15:57:19+00:00","dateModified":"2026-01-12T16:32:39+00:00","mainEntityOfPage":{"@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/"},"wordCount":996,"image":{"@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/231-4.jpg","articleSection":["Thought Leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/","url":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/","name":"6 AI Predictions That Will Shape Marketing in 2026 - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/231-4.jpg","datePublished":"2026-01-12T15:57:19+00:00","dateModified":"2026-01-12T16:32:39+00:00","author":{"@id":"https:\/\/icomagencies.com\/#\/schema\/person\/59b47e37dccf07f558b1c3d7aacc5639"},"description":"Seven ICOM Network agency AI leaders predict how AI will reshape marketing in 2026 - from authenticity to AI agents.","breadcrumb":{"@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/231-4.jpg","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/231-4.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/global-insights\/6-ai-predictions-that-will-shape-marketing-in-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"6 AI Predictions That Will Shape Marketing in 2026"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/icomagencies.com\/#\/schema\/person\/59b47e37dccf07f558b1c3d7aacc5639","name":"ICOM Communications","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0a28b0b038b36252d921fdfc7ed1fb97ebb01056c73742ba360e8e0788225fc4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0a28b0b038b36252d921fdfc7ed1fb97ebb01056c73742ba360e8e0788225fc4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a28b0b038b36252d921fdfc7ed1fb97ebb01056c73742ba360e8e0788225fc4?s=96&d=mm&r=g","caption":"ICOM Communications"}}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/posts\/5327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/comments?post=5327"}],"version-history":[{"count":0,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/posts\/5327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/5328"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=5327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/categories?post=5327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}