{"id":5545,"date":"2026-07-08T02:56:44","date_gmt":"2026-07-08T07:56:44","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=news&#038;p=5545"},"modified":"2026-07-08T02:56:44","modified_gmt":"2026-07-08T07:56:44","slug":"icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/","title":{"rendered":"ICOM Welcomes 100PERCENT, Seattle&#8217;s Creative Force in B2B Technology Storytelling, to Its Global Network"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><em>The independent agency\u2014founded by three industry veterans and built on a roster of the world&#8217;s most demanding tech brands\u2014brings rare B2B creative excellence to ICOM&#8217;s growing US presence.<\/em><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">ICOM, the global network of independent marketing and communications agencies, has announced the election of three new ICOM, the global network of independent marketing and communications agencies, today announces the addition of <a href=\"https:\/\/icomagencies.com\/agency\/100percent\/\" target=\"_blank\" rel=\"noreferrer noopener\">100PERCENT<\/a> as its newest member. The Seattle-based independent creative agency, founded by Michael Bartley, Chris Elliott, and Jeremy Bonner, specialises in modern storytelling for complex technology and B2B brands.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">100PERCENT was built from the ground up by three partners with deep roots in enterprise and technology marketing, including extensive experience at the successful Seattle-based agency Indigo Slate. Together, they have assembled a client roster that reflects both the ambition and the calibre of their work: Microsoft, Amazon, SAP, Google, Hasbro, Alaska Airlines, and London Stock Exchange Group.\u00a0<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The agency&#8217;s defining proposition is making B2B brands feel as compelling as the world&#8217;s best consumer brands. Their signature work, <a href=\"https:\/\/www.youtube.com\/watch?v=Nz6cKOGYErA&amp;list=PLFPUGjQjckXF5wBvtTVAP_kxNj9ZUygrj\" target=\"_blank\" rel=\"noreferrer noopener\">Cloud Cultures<\/a>\u2014an episodic documentary series filmed across global locations for Microsoft\u2014is a case in point. Visually ambitious, internationally produced, and unlike anything typically associated with enterprise marketing, it represents film and content capability at a level rarely associated with independent agency work.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The three founders bring complementary and genuinely distinctive expertise. <a href=\"https:\/\/icomagencies.com\/leaders\/michael-bartley\/\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Bartley<\/a> specialises in high-stakes live B2B experiences\u2014a discipline that demands both creative imagination and flawless operational precision. <a href=\"https:\/\/icomagencies.com\/leaders\/jeremy-bonner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jeremy Bonner<\/a> leads the agency&#8217;s creative direction with a relentless commitment to humanity in B2B work. <a href=\"https:\/\/icomagencies.com\/leaders\/chris-elliott\/\">Chris Elliott<\/a> anchors the business on strategy and operations, bringing a background in B2B technology marketing and agency management that keeps the agency&#8217;s ambition firmly grounded.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;So many of us are fighting the same fight \u2014 B2B marketing does not have to be bland, over-approved, or emotionally dead. The best B2B work still needs tension, taste, and a point of view. Connecting with a network of independent agencies who believe that is genuinely energising,&#8221; said Jeremy Bonner, Chief Creative Officer, 100PERCENT.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Independent agencies can bring the same strategic and creative firepower as any holding company \u2014 often with more care, more senior attention, and fewer layers between the idea and the work. ICOM lets us compete bigger without becoming bloated, and gives clients a more modern option: global capability with independent-agency heart,&#8221; said Michael Bartley, CEO, 100PERCENT.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;ICOM gives us the best of both worlds: independence and reach. Our clients are building technology that touches the entire world, and the network gives us a way to support those stories with more intelligence, nuance, and reach than we could achieve alone,&#8221; said Chris Elliott, Chief Strategy Officer, 100PERCENT.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The 100PERCENT team made their intentions clear from the outset. They travelled to Porto in May 2026 to attend the ICOM World Meeting, presenting to the network in person before formally joining\u2014a commitment that speaks for itself.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cConnecting with everyone at the World Meeting was beyond my expectations. The power of the network itself was certainly on display, but the level of trust and openness in this highly competitive agency world was unique in my experience,\u201d said Chris Elliot. \u201cWe are very much looking forward to collaborating with (and learning from) so many amazing agencies.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;100PERCENT represents exactly the kind of addition we have been looking for,&#8221; said Emma Keenan, President and CEO of ICOM. &#8220;There is genuine creative excellence there, not just for any B2B brand, but for the most demanding technology companies in the world. This is a rare capability, and it meaningfully strengthens both our US presence and what our network can offer globally. The fact that they came to Porto, met the network, and chose to be here tells us everything we need to know about how they intend to participate.&#8221;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Bringing 100PERCENT into ICOM is a significant addition for our North American and Global network,&#8221; said Alan Brown, ICOM Regional Director for North America. &#8220;Seattle sits at the center of one of the most dynamic technology markets in the world, and 100PERCENT has built a strong reputation there through the quality of their work, the trust they have earned their clients, and the strength of their people. They bring expertise, perspective, and energy that will make the entire ICOM network stronger.&#8221;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">ICOM looks for best-in-class independent agencies with something special to bring. 100PERCENT is exactly that \u2014 outstanding creative capability in one of the world&#8217;s most important technology markets, and a perspective that challenges what B2B marketing can be.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About ICOM<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ICOM is the global network of independent advertising and marketing communication agencies, connecting more than 70 agencies across 50 countries. ICOM&#8217;s mission is to create opportunities for growth by fostering collaboration, innovation, and shared expertise among its members.\u00a0Together, ICOM agencies deliver world-class creative and strategic solutions while maintaining their independence, contributing to a dynamic network that celebrates diversity, adaptability, and excellence.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>About <strong>100PERCENT<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">100PERCENT is a B2B creative storytelling agency for technology companies with products, platforms, and ideas too important to sound like everyone else. They work where the story is messy, technical, and high-stakes: AI, cloud, cybersecurity, data, infrastructure, enterprise software, and frontier technology. They help ambitious teams find the human truth inside complexity, then turn it into work with clarity, craft, and point of view. They believe in the simple truth that if you don&#8217;t love what you&#8217;re making, then no one else will.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For More Information:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Emma Keenan, ICOM President &amp; CEO<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">emma@icomagencies.com | +33 6 63 48 01 37<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fanny Miriel, ICOM Communications<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">comms@icomagencies.com | +356-99-78-56-71<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":5548,"template":"","news_category":[18],"class_list":["post-5545","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICOM Welcomes 100PERCENT, Seattle&#039;s Creative Force in B2B Technology Storytelling, to Its Global Network - ICOM<\/title>\n<meta name=\"description\" content=\"ICOM, the global network of independent marketing and communications agencies, announces the addition of 100PERCENT as its newest member.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICOM Welcomes 100PERCENT, Seattle&#039;s Creative Force in B2B Technology Storytelling, to Its Global Network - ICOM\" \/>\n<meta property=\"og:description\" content=\"ICOM, the global network of independent marketing and communications agencies, announces the addition of 100PERCENT as its newest member.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/06\/100PERCENT_StaffPhoto_2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2520\" \/>\n\t<meta property=\"og:image:height\" content=\"1418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/\",\"name\":\"ICOM Welcomes 100PERCENT, Seattle's Creative Force in B2B Technology Storytelling, to Its Global Network - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/100PERCENT_StaffPhoto_2026.jpg\",\"datePublished\":\"2026-07-08T07:56:44+00:00\",\"description\":\"ICOM, the global network of independent marketing and communications agencies, announces the addition of 100PERCENT as its newest member.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/100PERCENT_StaffPhoto_2026.jpg\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/100PERCENT_StaffPhoto_2026.jpg\",\"width\":2520,\"height\":1418},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ICOM Welcomes 100PERCENT, Seattle&#8217;s Creative Force in B2B Technology Storytelling, to Its Global Network\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ICOM Welcomes 100PERCENT, Seattle's Creative Force in B2B Technology Storytelling, to Its Global Network - ICOM","description":"ICOM, the global network of independent marketing and communications agencies, announces the addition of 100PERCENT as its newest member.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/","og_locale":"en_US","og_type":"article","og_title":"ICOM Welcomes 100PERCENT, Seattle's Creative Force in B2B Technology Storytelling, to Its Global Network - ICOM","og_description":"ICOM, the global network of independent marketing and communications agencies, announces the addition of 100PERCENT as its newest member.","og_url":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/","og_site_name":"ICOM","og_image":[{"width":2520,"height":1418,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/06\/100PERCENT_StaffPhoto_2026.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/","url":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/","name":"ICOM Welcomes 100PERCENT, Seattle's Creative Force in B2B Technology Storytelling, to Its Global Network - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/06\/100PERCENT_StaffPhoto_2026.jpg","datePublished":"2026-07-08T07:56:44+00:00","description":"ICOM, the global network of independent marketing and communications agencies, announces the addition of 100PERCENT as its newest member.","breadcrumb":{"@id":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/06\/100PERCENT_StaffPhoto_2026.jpg","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/06\/100PERCENT_StaffPhoto_2026.jpg","width":2520,"height":1418},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/news-press\/icom-welcomes-100percent-seattles-creative-force-in-b2b-technology-storytelling-to-its-global-network\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"ICOM Welcomes 100PERCENT, Seattle&#8217;s Creative Force in B2B Technology Storytelling, to Its Global Network"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news\/5545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/5548"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=5545"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news_category?post=5545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}