{"id":5335,"date":"2026-01-22T10:28:23","date_gmt":"2026-01-22T15:28:23","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=news&#038;p=5335"},"modified":"2026-01-22T10:36:38","modified_gmt":"2026-01-22T15:36:38","slug":"agencia-quirogas-award-winning-year-caps-strategic-growth-across-latin-america","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/agencia-quirogas-award-winning-year-caps-strategic-growth-across-latin-america\/","title":{"rendered":"Agencia Quiroga\u2019s Award-Winning Year Caps Strategic Growth Across Latin America"},"content":{"rendered":"\n<p>In 2025, <a href=\"https:\/\/icomagencies.com\/agency\/agencia-quiroga\/\">Agencia Quiroga<\/a>\u2019s creative momentum was unmistakable\u2014earning accolades from Cannes Lions, Effie Awards across multiple markets, TikTok Awards, and industry-specific honors in Argentina, Colombia, and Chile. But behind the headlines is a story of long-term strategy, structural change, and regional ambition.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Their transformation began in 2021, as the agency emerged from the pandemic with a pivotal realization: to sustain growth, they needed to professionalize. \u201cThe toughest decision,\u201d says President <a href=\"https:\/\/icomagencies.com\/leaders\/gustavo-quiroga\/\">Gustavo Quiroga<\/a>, \u201cwas reorganizing the operation to raise performance standards and deepen specialization across all markets.\u201d This included redefining roles, realigning workflows, and shifting toward a sustainable, less personality-driven management model.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One of the most significant moves was implementing a regional structure composed of three major geographic areas\u2014North Cone, South Cone, and the Andean Region\u2014each led by a VP. This allowed for clearer oversight, greater scalability, and deeper integration across markets. Alongside this structural shift, Agencia Quiroga developed and implemented Qperform, a proprietary strategic thinking system that articulates the agency\u2019s capabilities across teams and geographies. It\u2019s complemented by Compass, a data-driven platform for dashboards, analytics, and insights.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The impact has been measurable. In 2025 alone, they took home awards across diverse categories and clients\u2014from Grido\u2019s \u201cSecret Alfajor\u201d and OSDE\u2019s \u201cEl momento de la verdad,\u201d to international recognition for ProColombia\u2019s tourism campaigns. The agency also contributed to regional wins such as the Effie Latam Bronze and helped DIRECTV LATAM achieve top customer loyalty recognition in Chile.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But perhaps the most telling metric is where they\u2019re headed next. By 2028, the agency aims to fully mature its regional model, strengthen Compass as a scalable platform, and expand its role as a strategic partner for global brands seeking expertise in Latin America\u2014especially in content, technology, and sports marketing. \u201cWe want to be a professional, regional, and agile agency that helps clients navigate an increasingly complex ecosystem,\u201d says Gustavo.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Part of that growth has also been shaped by ICOM. \u201cBeing part of ICOM has given us access to best practices, tools, and global perspectives that accelerated our evolution,\u201d says Gustavo. \u201cThe network provides a space for real exchange among agency leaders, which strengthens both our strategy and our confidence.\u201d<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Summit-3-1-1024x683.jpg\" alt=\"\" class=\"wp-image-5337\" srcset=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Summit-3-1-1024x683.jpg 1024w, https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Summit-3-1-300x200.jpg 300w, https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Summit-3-1-768x512.jpg 768w, https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Summit-3-1-1536x1024.jpg 1536w, https:\/\/icomagencies.com\/wp-content\/uploads\/2026\/01\/Summit-3-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":5336,"template":"","news_category":[17],"class_list":["post-5335","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencia Quiroga\u2019s Award-Winning Year Caps Strategic Growth Across Latin America - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/agencia-quirogas-award-winning-year-caps-strategic-growth-across-latin-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencia Quiroga\u2019s Award-Winning Year Caps Strategic Growth Across Latin America - ICOM\" \/>\n<meta property=\"og:description\" content=\"In 2025, Agencia Quiroga\u2019s creative momentum was unmistakable\u2014earning accolades from Cannes Lions, Effie Awards across multiple markets, TikTok Awards, and industry-specific honors in Argentina, Colombia, and Chile. 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