{"id":5289,"date":"2025-12-03T03:48:45","date_gmt":"2025-12-03T08:48:45","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=news&#038;p=5289"},"modified":"2025-12-03T03:50:33","modified_gmt":"2025-12-03T08:50:33","slug":"leavingstones-anthem-award-winning-campaign-reclaims-georgias-female-voices","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/leavingstones-anthem-award-winning-campaign-reclaims-georgias-female-voices\/","title":{"rendered":"Leavingstone\u2019s Anthem Award-Winning Campaign Reclaims Georgia\u2019s Female Voices"},"content":{"rendered":"\n<p>We are proud to celebrate the remarkable achievement of our Georgian agency, <a href=\"https:\/\/icomagencies.com\/agency\/leavingstone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leavingstone<\/a>, whose campaign \u201cChange Has a Female Voice\u201d has won <a href=\"https:\/\/www.anthemawards.com\/winners\/list\/entry\/?utm_campaign=anthem5_winner_notifications_1118&amp;utm_medium=email&amp;utm_source=cio#diversity-equity-inclusion\/awareness-categories\/change-has-a-female-voice\/620701\" target=\"_blank\" rel=\"noreferrer noopener\">Gold at The Anthem Awards<\/a>, an international honor recognizing purpose and mission-driven work.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Partnering with UN Women, the campaign aimed to empower greater political participation among women in Georgia by resurfacing long-silenced voices from the country\u2019s rich history of female leadership. From King Tamar in the 12th century to more recent activists, these stories (once buried during the Soviet era) were powerfully revived through digital archives, PR, and media storytelling.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Change Has a Female Voice Case Video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f8-Nv2RPAPo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cFor us, it was also important to reference Georgia\u2019s current challenging context. There have been ongoing protests against the authoritarian government for over a year now, and women are playing a major role in this movement. We wanted to highlight that reality and make our small contribution, encouraging new female politicians,\u201d shared the Leavingstone team.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Through striking historical parallels and a digital-first strategy, the campaign turned its central message into a powerful call to action. And the results speak volumes:<\/p>\n\n\n\n<ul class=\"wp-block-list details-ul-list\">\n<li>Reached 1.4 million unique users, nearly half the Georgian population<br><\/li>\n\n\n\n<li>Earned coverage from 80% of national media outlets<br><\/li>\n\n\n\n<li>Drove record-high voter turnout among women, surpassing male participation in the capital<br><\/li>\n\n\n\n<li>Inspired political parties to triple the number of female candidates<br><\/li>\n\n\n\n<li>Enabled 68% of election observers to be women<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Rooted in Leavingstone\u2019s fearless creativity and commitment to social impact, the campaign aligns with ICOM\u2019s values of open-mindedness, adaptive excellence, and curiosity. It exemplifies how independent agencies can spark meaningful change\u2014locally and globally.<\/p>\n\n\n\n<p>Congratulations to the entire team on this well-deserved recognition!<\/p>\n","protected":false},"featured_media":5291,"template":"","news_category":[17],"class_list":["post-5289","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leavingstone\u2019s Anthem Award-Winning Campaign Reclaims Georgia\u2019s Female Voices - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/leavingstones-anthem-award-winning-campaign-reclaims-georgias-female-voices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leavingstone\u2019s Anthem Award-Winning Campaign Reclaims Georgia\u2019s Female Voices - ICOM\" \/>\n<meta property=\"og:description\" content=\"We are proud to celebrate the remarkable achievement of our Georgian agency, Leavingstone, whose campaign \u201cChange Has a Female Voice\u201d has won Gold at The Anthem Awards, an international honor recognizing purpose and mission-driven work. 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