{"id":5280,"date":"2025-11-26T11:10:23","date_gmt":"2025-11-26T16:10:23","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=news&#038;p=5280"},"modified":"2025-11-27T10:41:47","modified_gmt":"2025-11-27T15:41:47","slug":"lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/","title":{"rendered":"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory"},"content":{"rendered":"\n<p>In a milestone moment for independent creativity, ICOM member <a href=\"https:\/\/icomagencies.com\/agency\/lopito-ileana-howie\/\">Lopito, Ileana &amp; Howie<\/a>, has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors\u2014including back-to-back Francisco \u201cPaco\u201d Oller Awards for Best PR Campaign of the Year, a first in the award program\u2019s history.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Leading the charge was the standout campaign \u201cPancakes against Breast Cancer\u201d, created for the American Cancer Society of Puerto Rico. With deep cultural insight and empathy, the campaign challenged perceptions around mammograms and empowered Puerto Rican women to take charge of their health. The initiative earned four awards:<\/p>\n\n\n\n<ul class=\"wp-block-list details-ul-list\">\n<li>Paco Oller Award for Best PR Campaign of the Year<br><\/li>\n\n\n\n<li>Best PR Campaign for a Non-Profit<br><\/li>\n\n\n\n<li>Public Service Campaign for a Non-Profit<br><\/li>\n\n\n\n<li>Integrated Communications for a Non-Profit<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo is-style-default\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SACC | Pancakes Contra el C\u00e1ncer\" src=\"https:\/\/player.vimeo.com\/video\/1083943323?h=6f0a83a1e4&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Another accolade came from the campaign \u201cLos cl\u00e1sicos del fraude\u201d (The Fraud Classics), developed in partnership with Oriental Bank, a leading financial institution in Puerto Rico. The campaign tackled AI-enabled fraud targeting older adults and was recognized with Best Public Service Campaign for a Private Company.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cl\u00e1sicos del Fraude del Amor - Case Study\" src=\"https:\/\/player.vimeo.com\/video\/1122861936?h=3460f26421&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cAt Lopito, Ileana &amp; Howie, we strive for bigger and better. Every year we set the bar higher, and our creativity and talent show at every award season.\u201d <\/p><cite><a href=\"https:\/\/icomagencies.com\/leaders\/alexa-caraballo\/\">Alexandra Caraballo<\/a>, Partner &amp; General Manager<\/cite><\/blockquote><\/figure>\n\n\n\n<p>\u201cTo become the first agency to win the Paco Oller two years in a row is a powerful testament to how our PR team continues to innovate from both a strategic and creative standpoint. I\u2019m immensely proud of our team and look forward to continuing to define what modern public relations looks like.\u201d<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Congratulations to the entire Lopito, Ileana &amp; Howie team on this well-deserved recognition. Your work continues to set a high standard across the ICOM network.<\/p>\n","protected":false},"featured_media":5282,"template":"","news_category":[17],"class_list":["post-5280","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory - ICOM<\/title>\n<meta name=\"description\" content=\"Lopito, Ileana &amp; Howie has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory - ICOM\" \/>\n<meta property=\"og:description\" content=\"Lopito, Ileana &amp; Howie has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T15:41:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/11\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1306\" \/>\n\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/\",\"name\":\"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory - ICOM\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg\",\"datePublished\":\"2025-11-26T16:10:23+00:00\",\"dateModified\":\"2025-11-27T15:41:47+00:00\",\"description\":\"Lopito, Ileana & Howie has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/#primaryimage\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg\",\"contentUrl\":\"https:\\\/\\\/icomagencies.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg\",\"width\":1306,\"height\":870},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/icomagencies.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/#website\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/\",\"name\":\"ICOM\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/icomagencies.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory - ICOM","description":"Lopito, Ileana & Howie has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/","og_locale":"en_US","og_type":"article","og_title":"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory - ICOM","og_description":"Lopito, Ileana & Howie has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors.","og_url":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/","og_site_name":"ICOM","article_modified_time":"2025-11-27T15:41:47+00:00","og_image":[{"width":1306,"height":870,"url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/11\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/","url":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/","name":"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory - ICOM","isPartOf":{"@id":"https:\/\/icomagencies.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/#primaryimage"},"image":{"@id":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/#primaryimage"},"thumbnailUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/11\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg","datePublished":"2025-11-26T16:10:23+00:00","dateModified":"2025-11-27T15:41:47+00:00","description":"Lopito, Ileana & Howie has made history at Puerto Rico\u2019s prestigious Excel Awards 2025, securing five top honors.","breadcrumb":{"@id":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/#primaryimage","url":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/11\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg","contentUrl":"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/11\/05f608c9-5274-483e-834c-204b8c8a31f8.jpg","width":1306,"height":870},{"@type":"BreadcrumbList","@id":"https:\/\/icomagencies.com\/news-press\/lopito-ileana-howie-makes-history-at-the-excel-awards-2025-with-five-wins-and-a-groundbreaking-double-paco-oller-victory\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/icomagencies.com\/"},{"@type":"ListItem","position":2,"name":"Lopito, Ileana &amp; Howie Makes History at the Excel Awards 2025 with Five Wins and a Groundbreaking Double Paco Oller Victory"}]},{"@type":"WebSite","@id":"https:\/\/icomagencies.com\/#website","url":"https:\/\/icomagencies.com\/","name":"ICOM","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/icomagencies.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news\/5280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news"}],"about":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media\/5282"}],"wp:attachment":[{"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/media?parent=5280"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/icomagencies.com\/api\/wp\/v2\/news_category?post=5280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}