{"id":5163,"date":"2025-10-16T04:54:18","date_gmt":"2025-10-16T09:54:18","guid":{"rendered":"https:\/\/icomagencies.com\/?post_type=news&#038;p=5163"},"modified":"2025-10-16T05:08:15","modified_gmt":"2025-10-16T10:08:15","slug":"artificial-group-wins-silver-drum-at-golden-drum-festival-2025-for-bringing-classical-art-into-the-meme-age","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/artificial-group-wins-silver-drum-at-golden-drum-festival-2025-for-bringing-classical-art-into-the-meme-age\/","title":{"rendered":"Artificial Group Wins Silver Drum at Golden Drum Festival 2025 for Bringing Classical Art into the Meme Age"},"content":{"rendered":"\n<p>In a playful yet profound twist on tradition, Hungarian creative agency <a href=\"https:\/\/icomagencies.com\/agency\/artificial-group-boutique-creative\/\">Artificial Group<\/a> has earned a Silver Drum at the 2025 <a href=\"https:\/\/goldendrum.com\/\">Golden Drum Festival <\/a>for their groundbreaking <strong>Yettel.Hungary ARtmemes campaign<\/strong> \u2014 a bold blend of classical art, augmented reality, and meme culture.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Art Memes - Case Study | YETTEL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ALm31WIYUaA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The collaboration between <a href=\"https:\/\/en.yettel.hu\/\">Yettel<\/a>, Hungary\u2019s leading mobile-only telco provider, and the <a href=\"https:\/\/www.mfab.hu\/\">Hungarian Museum of Fine Arts<\/a>, ARtmemes aimed to reframe how people connect with classical art \u2014 not as spectators, but as creators.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Visitors to the museum were invited to use their phones to interact with the collection via custom AR filters. The result? Thousands of stand-out, share-worthy memes that brought centuries-old masterpieces into the digital spotlight \u2014 without losing their cultural essence.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/artmemes_fineart-1024x574.jpg\" alt=\"\" class=\"wp-image-5166\" srcset=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/artmemes_fineart-1024x574.jpg 1024w, https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/artmemes_fineart-300x168.jpg 300w, https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/artmemes_fineart-768x430.jpg 768w, https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/artmemes_fineart-1536x861.jpg 1536w, https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/10\/artmemes_fineart-2048x1148.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8220;As Yettel is a dynamic telco brand, we wanted to boost their valuable collaboration with the Hungarian Museum of Fine Arts by developing a stand-alone platform to boost discovery, enrich the everyday and make it fun all the way,&#8221; summarized <a href=\"https:\/\/icomagencies.com\/leaders\/gergo-horvath\/\">Gerg\u0151 Horv\u00e1th<\/a>, Chief Creative Officer of Artificial Group, the agency behind the activation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Within just two weeks, the campaign sparked over 6,000 unique memes, resonating across age groups and cultures. Its viral appeal and educational twist have since prompted the museum to expand the program to its seasonal and permanent exhibitions.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The ARtmemes activation is a testament to what happens when innovation meets intention. By tapping into current digital behaviors and pairing them with artistic heritage, Artificial Group reimagined how institutions engage audiences and how brands can add cultural value.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A resounding congratulations to the entire Artificial Group team on this well-deserved achievement!<\/p>\n","protected":false},"featured_media":5165,"template":"","news_category":[17],"class_list":["post-5163","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial Group Wins Silver Drum at Golden Drum Festival 2025 for Bringing Classical Art into the Meme Age - ICOM<\/title>\n<meta name=\"description\" content=\"Our Hungarian member agency Artificial Group has earned a Silver Drum at the 2025 Golden Drum Festival Awards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/artificial-group-wins-silver-drum-at-golden-drum-festival-2025-for-bringing-classical-art-into-the-meme-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Group Wins Silver Drum at Golden Drum Festival 2025 for Bringing Classical Art into the Meme Age - 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