{"id":3436,"date":"2023-05-08T00:00:00","date_gmt":"2023-05-08T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/icom-latin-america-expansion-signals-enhanced-offering-of-regionwide-advertising-marketing-communications-and-related-services\/"},"modified":"2025-03-05T14:19:51","modified_gmt":"2025-03-05T14:19:51","slug":"icom-latin-america-expansion-signals-enhanced-offering-of-regionwide-advertising-marketing-communications-and-related-services","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/icom-latin-america-expansion-signals-enhanced-offering-of-regionwide-advertising-marketing-communications-and-related-services\/","title":{"rendered":"ICOM Latin America Expansion Signals Enhanced Offering of Regionwide Advertising, Marketing Communications and Related Services"},"content":{"rendered":"

With the appointment of two new agency members in Costa Rica and Panama,\u00a0ICOM<\/a>, one of the world’s leading global networks of independent advertising and marketing communications agencies, is strengthening its footprint across the Latin America region.<\/p>\n

The two agencies are:\u00a0Assemble Studio<\/a>, a digital production studio based in Costa Rica with back-end operations in Philadelphia, serving some of the world\u2019s largest brands, agencies, and media companies, and Panama-headquartered\u00a0POPCORN LABS<\/a>, specializing in performance marketing and strategy offering clients a series of services based on real-time data analysis, marketing automation for growing businesses, improving processes, and helping clients better understand their customers.<\/p>\n

\u201cThese impressive agencies significantly enhance ICOM\u2019s coverage and capabilities in LATAM. Furthermore, they bring important, cost-effective services and expertise to ICOM member agencies in all parts of the world,\u201d said ICOM Board Chairman\u00a0Bob Morrison<\/a>, and chairman-Morrison, Atlanta, Ga., USA.<\/p>\n

With a goal of becoming the top independent digital production studio in LATAM \u2013 and eventually worldwide \u2013 Assemble Studio began operating out of Philadelphia in 2017 and established an office in Costa Rica in 2020 where most of the 30-plus employees now work. Assemble is currently adding staff also in Colombia.<\/p>\n

The agency works with numerous global brands in a wide variety of categories, including Adidas, Advil, BBC, Gilead, Hilton Hotels & Resorts, Nike, QuickBooks among others.<\/p>\n

Co-founded by CEO\u00a0Scott Peters<\/a>, who earlier launched and subsequently sold a digitally-focused agency that provided strategy, design, and execution, Peters previously worked in account management at agencies in Philadelphia, New York City, and Washington, D.C., where he managed brands such as American Express, AstraZeneca, The Guggenheim Museum, R\u00e9my Martin, Charles Schwab, and T-Mobile.<\/p>\n

When Assemble and its co-founder came to the attention of ICOM,\u00a0Jos\u00e9-Luis Alvarez Aarraiza<\/a>, ICOM Latin American regional director and partner-COO, Puerto Rico-based Lopito, Ileana & Howie, said \u201cWe were so impressed with Assemble\u2019s high quality production services using proprietary tools they built themselves to handle digital production work that we knew they would be an asset to ICOM.\u201d<\/p>\n

Also adding another important capability to ICOM especially across the Latin America region, POPCORN LABS, founded in 2013, has helped agencies transform their clients\u2019 businesses across the region via a suite of services driven by real-time data analysis, marketing automation, and improving processes to help them better understand their clients.<\/p>\n

In the decade since it was founded in Panama, POPCORN LABS, led by President-CEO\u00a0Joel D\u00edaz Llamas<\/a>, has gained extensive knowledge of the region and now serves clients in Costa Rica, Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, and Panama, and is targeting Guatemala and Guadalajara, Mexico, as the next locations for additional offices. POPCORN\u2019s ability to capture data that indicates the best way for brands to connect with audiences is central to the creative concepts it recommends that achieve clear results for clients.<\/p>\n

D\u00edaz Llamas earned his stripes as digital strategy VP at Cable & Wireless Panama, the largest telecommunications company in Panama, and earlier as digital strategy manager at Panama\u2019s most popular television network TVN MEDIA.<\/p>\n

Said Emma Keenan, ICOM executive director, \u201cIt\u2019s exciting to see our LATAM membership grow. With Spanish being a common language for most LATAM countries, the valuable resources and skills each agency brings within the region will allow our members to share tools, services, and even clients efficiently and quickly. We plan to continue our expansion across the region and look forward to greater collaboration among our members there.\u201d<\/p>\n

–\u00a0 END\u00a0 –<\/p>\n

MEDIA CONTACTS<\/u><\/strong>
\nEmma Keenan, ICOM executive director,\u00a0emma@icomagencies.com<\/u><\/a>, +33 6 63 48 01 37
\nNancy Giges, ICOM media relations director,\u00a0nancy@icomagencies.com<\/a>, 1-914-683-5108<\/p>\n","protected":false},"featured_media":3437,"template":"","news_category":[18],"class_list":["post-3436","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-press"],"acf":[],"yoast_head":"\nICOM Latin America Expansion Signals Enhanced Offering of Regionwide Advertising, Marketing Communications and Related Services - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/icom-latin-america-expansion-signals-enhanced-offering-of-regionwide-advertising-marketing-communications-and-related-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICOM Latin America Expansion Signals Enhanced Offering of Regionwide Advertising, Marketing Communications and Related Services - ICOM\" \/>\n<meta property=\"og:description\" content=\"With the appointment of two new agency members in Costa Rica and Panama,\u00a0ICOM, one of the world’s leading global networks of independent advertising and marketing communications agencies, is strengthening its footprint across the Latin America region. 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