{"id":3424,"date":"2021-11-08T00:00:00","date_gmt":"2021-11-08T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/icom-north-america-region-meets-virtually-builds-on-highly-successful-format-of-global-meeting-in-june\/"},"modified":"2025-03-05T07:40:38","modified_gmt":"2025-03-05T07:40:38","slug":"icom-north-america-region-meets-virtually-builds-on-highly-successful-format-of-global-meeting-in-june","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/icom-north-america-region-meets-virtually-builds-on-highly-successful-format-of-global-meeting-in-june\/","title":{"rendered":"ICOM North America Region Meets Virtually; Builds on Highly Successful Format of Global Meeting in June"},"content":{"rendered":"<p class=\"p1\"><i>Focuses On Three Key Issues: Diversity, Equity, Inclusion; Talent Recruitment; Increasing Significance of Data, Analytics<\/i><\/p>\n<p>Building upon the highly successful format of its first Virtual World Meeting in June, ICOM\u2019s North America region followed suit for its regional annual meeting this month.<\/p>\n<p>Tapping into the same \u201cBack to the Future\u201d theme, now designated \u201cBack to the Future II,\u201d and using the same platform of ICOM\u2019s award-winning digital\/tech specialist agency TRIMM, based in Enschede, Netherlands, the six-hour meeting on Nov. 4 had the look and feel of a TV show and was open to all staff at each of the member agencies in the region.<\/p>\n<p>ICOM\u2019s annual global and regional meetings are designed to bring members together to share and provide information, education and ideas. The digital format necessitated by the worldwide pandemic has had the benefit of allowing the participation of many more staffers of member agencies.<\/p>\n<p>\u201cWe\u2019ve learned that while bringing our members face-to-face is important and remains so, a virtual component has allowed us to broaden meeting participation to every level and every discipline within member agencies,\u201d said\u00a0<a href=\"https:\/\/icomagencies.com\/about\/management\/bob-morrison\"><span class=\"s3\"><u>ICOM Board Chairman Bob Morrison<\/u><\/span><\/a>, also CEO-Morrison, Atlanta, Ga., USA.\u00a0\u201dIn doing so, we\u2019re able to involve and inspire more ICOM agency folks on what\u2019s ahead as we emerge from operating in crisis mode.\u201d<\/p>\n<p>The focus of this North America meeting was on three key issues agencies face: diversity, equity, and inclusion; talent recruitment; and the increasing significance of data and analytics, specifically tailored to the North America region.<\/p>\n<p>ICOM is a leading global network of independent agencies providing advertising, marketing communications, media, digital and related services in more than 60 countries. Its North America region consists of 19 agencies all across the Americas.<\/p>\n<p>The meeting was opened by\u00a0<a href=\"https:\/\/icomagencies.com\/about\/management\/emma-keenan\"><span class=\"s3\"><u>ICOM Executive Director Emma Keenan<\/u><\/span><\/a>\u00a0and\u00a0<a href=\"https:\/\/icomagencies.com\/about\/management\/ken-whyte\"><span class=\"s3\"><u>North America Regional Director Ken Whyte<\/u><\/span><\/a>, also senior consultant, Quarry, Canada.<\/p>\n<p>Amanda Forgione, president &amp; COO, Morrison (an ICOM member), Atlanta, and Pryce Jackson, Morrison director of talent, spoke about \u201cRecruiting during a Pandemic, the Great Resignation, and a Total Workplace Reboot.\u201d Aaron Smith, director of digital strategy, FARM (an ICOM member), Buffalo, NY, and Steve Czajkowski, VP-market &amp; business intelligence, from FARM sister company Pathfinder, based in New York, discussed \u201cUsing Data to Analyze the Customer Journey.\u201d<\/p>\n<p>In a session sponsored by ICOM member agency Seattle-based DNA, Maridelle Leyva, founder-managing director of Diversity, Inclusion &amp; Belonging Group, Seattle, talked about \u201cThe Power of Belonging.\u201d<\/p>\n<p><a href=\"https:\/\/icomagencies.com\/agencies\/\"><strong><u>ABOUT ICOM<\/u><\/strong><\/a><br \/>\nICOM is among the world\u2019s largest and most geographically diverse networks of independent advertising and marketing communications agencies, with 80-plus member agencies in 60-plus countries. Annual gross income exceeds US$500 million.<\/p>\n<p><u>MEDIA CONTACTS<\/u><br \/>\nEmma Keenan,\u00a0ICOM Executive Director<br \/>\n<a href=\"mailto:emma@icomagencies.com\"><u>emma@icomagencies.com<\/u><\/a><br \/>\n+33-66-348-0137<\/p>\n<p>Nancy Giges, ICOM Media Relations Director<br \/>\n<a href=\"mailto:nancy@icomagencies.com\"><u>nancy@icomagencies.com<\/u><\/a><br \/>\n+1-914-683-5108<\/p>\n","protected":false},"featured_media":3425,"template":"","news_category":[18],"class_list":["post-3424","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ICOM North America Region Meets Virtually; Builds on Highly Successful Format of Global Meeting in June - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/icom-north-america-region-meets-virtually-builds-on-highly-successful-format-of-global-meeting-in-june\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICOM North America Region Meets Virtually; Builds on Highly Successful Format of Global Meeting in June - ICOM\" \/>\n<meta property=\"og:description\" content=\"Focuses On Three Key Issues: Diversity, Equity, Inclusion; Talent Recruitment; Increasing Significance of Data, Analytics Building upon the highly successful format of its first Virtual World Meeting in June, ICOM\u2019s North America region followed suit for its regional annual meeting this month. 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