{"id":3422,"date":"2021-07-07T00:00:00","date_gmt":"2021-07-07T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/icom-names-medium-rare-as-exclusive-agency-representative-in-bangladesh-enhances-icoms-film-production-capabilities\/"},"modified":"2025-03-05T07:45:53","modified_gmt":"2025-03-05T07:45:53","slug":"icom-names-medium-rare-as-exclusive-agency-representative-in-bangladesh-enhances-icoms-film-production-capabilities","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/icom-names-medium-rare-as-exclusive-agency-representative-in-bangladesh-enhances-icoms-film-production-capabilities\/","title":{"rendered":"ICOM Names Medium Rare As Exclusive Agency Representative in Bangladesh; Enhances ICOM\u2019s Film Production Capabilities"},"content":{"rendered":"

ICOM, one of the world\u2019s leading global networks of independent agencies providing advertising, marketing communications, media, digital and related services, is extending ICOM\u2019s capabilities in film production with the naming of\u00a0Medium Rare<\/a>\u00a0to represent ICOM in Bangladesh.<\/p>\n

Medium Rare, based in Dhaka, joins ICOM with\u00a0Little Big Films<\/a>, a sister company that creates, directs and produces high quality films and video content for companies, government institutions, and other organizations.<\/p>\n

\u201cWe strongly believe it\u2019s important to grow the network by recruiting members who bring something new to the table rather than just becoming dots on maps,\u201d said ICOM Executive Director Emma Keenan. \u201cLittle Big Films\u2019 expertise in a fast-developing market will be of interest to our other agency members.\u201d<\/p>\n

<\/a>Under the leadership of Managing Director\/Creative Director\u00a0Abrar Athar<\/a>, Medium Rare has conceptualized award-winning advertising and films in collaboration with Little Big Films to break social stereotypes and raise awareness, such as \u201cAn Ode to Self Love!<\/a>\u201d for Grameenphone telecom, \u201cKFC’s Big 10!<\/a>\u201d for KFC fast food, and \u2018\u2019The Wedding Gift<\/a>\u2019\u2019 for BRAC international development organization.<\/p>\n

In addition to local clients, such as Gemcom Group and ACI food products, Medium Rare has worked with international brands including British American Tobacco, Domino’s Pizza, Le M\u00e9ridien Dhaka, Suzuki Motor Corp., Wateraid and World Food Programme.<\/p>\n

\u201cThe Medium Rare team is bright, industry savvy and highly responsive,\u201d said\u00a0ICOM Board Chairman Bob Morrison<\/a>, also CEO-Morrison, Atlanta, Ga., USA. \u201cThat makes for a good match for the rest of our member agencies. With their impressive work for international clients, they \u2018get\u2019 what a network like ICOM is all about.\u201d<\/p>\n

For its part, Medium Rare wanted to be a part of ICOM \u201cso that we can grow as a team, collaborate, learn from each other, and add real value to various global projects with our expertise,\u201d said Athar. \u201cI hope by joining, we’ll be able to work on multiple projects with different challenges in a cross-disciplinary environment and expand Medium Rare’s horizon. We believe we can provide exceptional creative and strategic solutions for global brands and craft effective communications for them in local markets.\u201d<\/p>\n

ICOM and Medium Rare had been discussing membership when ICOM\u2019s French agency, named .becoming, last year won a large European Union campaign that included a 12-month effort to celebrate the 20th<\/sup>\u00a0anniversary of the EU-Bangladesh cooperation agreement that lay a foundation for trade relations.<\/p>\n

\u201cWe needed to work with a trusted local and professional partner across a variety services, and we knew we would be in good hands with Medium Rare,\u201d Keenan said.<\/p>\n

\n

ABOUT ICOM<\/strong><\/a><\/u><\/p>\n

ICOM is among the world\u2019s largest and most geographically diverse networks of independent agencies offering advertising, marketing communications, media, digital and related services, with 70-plus member agencies in 60-plus countries. Annual gross income exceeds US$500 million.<\/p>\n

ABOUT MEDIUM RARE<\/strong><\/a><\/u><\/p>\n

Medium Rare\u00a0describes itself as an all-encompassing creative agency, a hub of creators, artists, crazies, leaders, thinkers, and doers. \u201cWe\u2019re both the wandering dreamers and the hard-hitting realists: We generate out-of-the-box ideas and have the ability to see them through.\u201d<\/p>\n

\n

MEDIA CONTACTS:<\/u><\/strong><\/p>\n

Emma Keenan<\/strong><\/p>\n

ICOM executive director |\u00a0emma@icomagencies.com<\/a>\u00a0| +33-6-63-48-01-37<\/p>\n

Nancy Giges<\/strong><\/p>\n

ICOM media relations director |\u00a0nancy@icomagencies.com<\/a>\u00a0| +1-914-683-5108<\/p>\n","protected":false},"featured_media":3423,"template":"","news_category":[18],"class_list":["post-3422","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-press"],"acf":[],"yoast_head":"\nICOM Names Medium Rare As Exclusive Agency Representative in Bangladesh; Enhances ICOM\u2019s Film Production Capabilities - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/icom-names-medium-rare-as-exclusive-agency-representative-in-bangladesh-enhances-icoms-film-production-capabilities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ICOM Names Medium Rare As Exclusive Agency Representative in Bangladesh; Enhances ICOM\u2019s Film Production Capabilities - ICOM\" \/>\n<meta property=\"og:description\" content=\"ICOM, one of the world\u2019s leading global networks of independent agencies providing advertising, marketing communications, media, digital and related services, is extending ICOM\u2019s capabilities in film production with the naming of\u00a0Medium Rare\u00a0to represent ICOM in Bangladesh. 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