{"id":3406,"date":"2019-05-15T00:00:00","date_gmt":"2019-05-15T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/harnessing-the-power-of-fusion-a-fitting-focus-for-icom-marketing-communications-networks-annual-world-meeting\/"},"modified":"2025-03-05T08:11:06","modified_gmt":"2025-03-05T08:11:06","slug":"harnessing-the-power-of-fusion-a-fitting-focus-for-icom-marketing-communications-networks-annual-world-meeting","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/harnessing-the-power-of-fusion-a-fitting-focus-for-icom-marketing-communications-networks-annual-world-meeting\/","title":{"rendered":"Harnessing the Power of Fusion \u2013 A Fitting Focus for ICOM Marketing Communications Network\u2019s Annual World Meeting"},"content":{"rendered":"

Especially Relevant in Thriving, Culturally Diverse Vancouver<\/strong><\/p>\n

VANCOUVER, Canada \u2013 As the advertising, marketing communications and media landscape continues to experience drastic change, the notion of fusion, of empowering agencies by blending cultures, ideas and disciplines, is critical to business success.<\/p>\n

Over three days starting May 15, members of the ICOM network of independent marketing communications agencies will gather at their annual world meeting to hear what others are doing in the network to stay ahead of the game. Other important topics are the rapidly changing technology sector, what leadership is, how great teams and organizations pull together, and teamwork tactics.<\/p>\n

\u201cAs independent agencies, we all know that working together helps us realize much greater potential,\u201d said\u00a0Bob Morrison<\/a>, ICOM board chairman and CEO of member agency\u00a0Morrison<\/a>\u00a0in Atlanta, USA. \u201cWe continuously help strengthen our members by deepening the skills and expertise within the network. By doing so, ICOM brings people around the world closer to brands through connected thinking.\u201d<\/p>\n

The meeting is hosted by\u00a0Rethink<\/a>, a top B2C Canadian creative and digital agency, which handles some of Canada\u2019s most recognizable consumer brands and considers its name its one-word business model. Rethink executives\u00a0Tom Shepansky<\/a>, founding partner, and\u00a0Glen Chalcraft<\/a>, managing partner \u2013 business, in the Vancouver office, will open the meeting by welcoming their agency partners from all across the globe.<\/p>\n

“Vancouver is a city of diversity surrounded by a unique natural setting. This rich blend of cultures and nature make it the perfect location to host this year’s ICOM conference with the theme of \u201cThe Power of Fusion,” said Chalcraft.<\/p>\n

During the conference, principals and senior managers of ICOM agencies will share their observations of the industry from the good and bad news to the opportunities that lie ahead. They will talk about what each of their agencies will be doing differently this year and what their business priorities are for 2019.<\/p>\n

Shepansky said, “It’s always been a part of Rethink’s culture to draw inspiration from all sorts of areas, both inside and outside of our market and industry. With a wide range of speakers and a network from around the world, the ICOM conference is a great venue to get inspired and uncover new business opportunities.”<\/p>\n

Among the guest speakers is Steve Clayton, chief storyteller and head of innovation, culture and stories team at Microsoft. He will talk about how communications and storytelling supporting a new business strategy and new corporate culture of business and culture change has been an integral part of accelerating the growth of the company.<\/p>\n

Another guest speaker David Mead, partner of best-selling author Simon Sinek\u2019s \u201cStart with Why\u201d team, will talk about how great teams and organizations pull together and do remarkable, rewarding things. \u201cWhen we create an environment where people feel like they belong and operate in a \u2018Circle of Safety\u2019 the result is trust and collaboration\u2014allowing people to spend their time and energy working together toward a higher cause that inspires them, rather than spending their time and energy protecting themselves from each other,\u201d he said.<\/p>\n

With a speech entitled, \u201cTeamwork Tactics – Read between the Lines,\u201d Frank Wolf, wilderness adventurer, expedition leader, filmmaker and writer with an environmental focus, will discuss how to successfully achieve goals by emphasizing the strengths of peers.<\/p>\n

Rethink\u2019s own Morgan Tierney and Leia Rogers will share what \u201cChange Proposals\u201d (CPs) are and how Rethink creates and applies them to drive agency culture while also making positive change. Marie Lunny, group account director, Rethink, Toronto, and Amanda Forgione, COO, Morrison, Atlanta, USA, will discuss how they are managing recent global account wins.<\/p>\n","protected":false},"featured_media":3407,"template":"","news_category":[18],"class_list":["post-3406","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-press"],"acf":[],"yoast_head":"\nHarnessing the Power of Fusion \u2013 A Fitting Focus for ICOM Marketing Communications Network\u2019s Annual World Meeting - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/harnessing-the-power-of-fusion-a-fitting-focus-for-icom-marketing-communications-networks-annual-world-meeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Harnessing the Power of Fusion \u2013 A Fitting Focus for ICOM Marketing Communications Network\u2019s Annual World Meeting - ICOM\" \/>\n<meta property=\"og:description\" content=\"Especially Relevant in Thriving, Culturally Diverse Vancouver VANCOUVER, Canada \u2013 As the advertising, marketing communications and media landscape continues to experience drastic change, the notion of fusion, of empowering agencies by blending cultures, ideas and disciplines, is critical to business success. 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