{"id":3374,"date":"2017-01-12T00:00:00","date_gmt":"2017-01-12T00:00:00","guid":{"rendered":"https:\/\/icom.imagemakers-inc.com\/news-press\/finlands-super-analytics-selected-for-icom-membership\/"},"modified":"2025-03-17T17:14:36","modified_gmt":"2025-03-17T17:14:36","slug":"finlands-super-analytics-selected-for-icom-membership","status":"publish","type":"news","link":"https:\/\/icomagencies.com\/news-press\/finlands-super-analytics-selected-for-icom-membership\/","title":{"rendered":"Finland\u2019s Super Analytics Selected for ICOM Membership"},"content":{"rendered":"

Global Indie Marcom Network Expanding Disciplines<\/h2>\n

Super Analytics<\/a>\u00a0has been selected for membership by\u00a0ICOM<\/a>, a global network of independent advertising and marketing communications agencies. \u00a0The appointment of Super Analytics continues ICOM\u2019s expansion of capabilities by widening its membership to organizations with more diverse disciplines, in this instance, data-driven marketing agencies.<\/p>\n

\u201cData-driven marketing is such a hot topic in the marcom world today, and agencies specializing in this discipline offer a valuable service to clients,\u201d said ICOM Executive Director Emma Keenan. \u201cAdding such agencies to our membership not only helps clients learn how to capitalize on using customer data but also keeps our agencies ahead of the game.\u201d<\/p>\n

Founded in 2012, Super Analytics dives deep into a client\u2019s data to look for anomalies, to detect any defects and to seek opportunities to grow business. \u00a0The agency serves clients of all sizes from Toyota and Viacom to small enterprises across the Nordic region. \u201cInvestment in digital media and analytics often offers a big payoff even for startups,\u201d said Super Analytics CEO Kalle Heinonen. \u201cOur best examples come from digital business optimization where we have helped our customers gain more revenue with shopping cart abandonment recovery strategies and customer experience optimization.\u201d<\/p>\n

Last year, for instance, the agency helped a leading retailer of kitchen items in Finland increase annual relevant online traffic to its website by 224% while at the same time increase annual lead generation by 86%, making digital the company\u2019s most profitable sales channel.<\/p>\n

\u201cWe improve the customer experience by measuring all customer interactions and using the data of those interactions to add value to the customer’s buying journey,\u201d Heinonen explained.<\/p>\n

Super Analytics came to the attention of ICOM via Helsinki-based\u00a0Avalon<\/a>, an ICOM member since 2009. The two agencies have been collaborating to build a stronger full service offering for their clients in the areas of modern marketing, marketing automation, social media and analytic and data-driven marketing solutions.<\/p>\n

\u201cThe aim is to deepen the collaboration even more by mutual service development,\u201d said Kati Lanu, Avalon CEO. \u201cWe are very happy with the partnership because Super Analytics has expertise in both traditional media measurement techniques as well as modern digital media. We speak exactly the same professional language, and as a bonus these guys are fun to work with!\u201d<\/p>\n

Super Analytics joins on the ICOM agency roster two other new data-driven marketing specialists,\u00a0Oxyma\u00a0<\/a>in the Netherlands and\u00a0Pathfinder<\/a>, purchased last year by ICOM member Buffalo, NY-based FARM.<\/p>\n

Heinonen said he believes collaboration with other ICOM agencies can take Super Analytics\u2019 international expansion to a whole new level because of the network\u2019s broad reach all around the world. ICOM will help Super Analytics participate in global media and analytics pitches the data-driven agency would otherwise have not been involved with and, in turn, Super Analytics can help Nordic businesses expand across the globe working with ICOM partners.<\/p>\n

ABOUT ICOM<\/u><\/p>\n

ICOM\u00a0<\/a>is a global network of independent advertising and marketing communications agencies, with 80\u00adplus member agencies covering 95% of the world\u2019s markets. The network empowers global collaboration and brings people around the world closer to brands through connected thinking. Annual gross income exceeds US$500 million.<\/p>\n

ABOUT Super Analytics<\/u><\/p>\n

Super Analytics<\/a>\u00a0is a data-driven media and customer experience agency, offering media planning and buying for businesses, large and small, those entering Nordic countries as well as Nordic businesses going global. The agency helps clients define KPIs, choose the right tools for measurement and capitalize on marketing insights, resulting in greater ROI for media and marketing spending.
\nContacts:<\/p>\n

Paris-based ICOM Executive Director Emma Keenan\u00a0emma@icomagencies.com<\/a>\u00a033-6-63-48-01-37<\/p>\n

New York-based ICOM Media Relations Director Nancy Giges\u00a0nancy.giges@brookdaleassociatesinc.com<\/a>\u00a01-914-683-5108<\/p>\n","protected":false},"featured_media":3375,"template":"","news_category":[18],"class_list":["post-3374","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-press"],"acf":[],"yoast_head":"\nFinland\u2019s Super Analytics Selected for ICOM Membership - ICOM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icomagencies.com\/news-press\/finlands-super-analytics-selected-for-icom-membership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finland\u2019s Super Analytics Selected for ICOM Membership - ICOM\" \/>\n<meta property=\"og:description\" content=\"Global Indie Marcom Network Expanding Disciplines Super Analytics\u00a0has been selected for membership by\u00a0ICOM, a global network of independent advertising and marketing communications agencies. \u00a0The appointment of Super Analytics continues ICOM\u2019s expansion of capabilities by widening its membership to organizations with more diverse disciplines, in this instance, data-driven marketing agencies. \u201cData-driven marketing is such a hot […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icomagencies.com\/news-press\/finlands-super-analytics-selected-for-icom-membership\/\" \/>\n<meta property=\"og:site_name\" content=\"ICOM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-17T17:14:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icomagencies.com\/wp-content\/uploads\/2025\/02\/superanalytics-group.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1061\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/finlands-super-analytics-selected-for-icom-membership\\\/\",\"url\":\"https:\\\/\\\/icomagencies.com\\\/news-press\\\/finlands-super-analytics-selected-for-icom-membership\\\/\",\"name\":\"Finland\u2019s Super Analytics Selected for ICOM Membership - 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