Rotterdam-based Oxyma Group Hosts EMEA Regional Meeting for\u00a0ICOM Global Marketing Communications Network<\/p>\n
ROTTERDAM, The Netherlands – Oxyma Group, a data-driven digital marketing agency specializing in\u00a0omni-channel marketing based here, is hosting the annual ICOM EMEA 2016 Conference this week.<\/p>\n
Oxyma is one of more than 80 members of ICOM, a leading global network of independent marketing\u00a0and advertising agencies in 60-plus countries across the globe. More than 50 agency principals and\u00a0senior executives from some 20 countries throughout ICOM\u2019s Europe, Middle East and North Africa\u00a0region are registered to attend the three-day event, themed Data Driven Journeys.<\/p>\n
The conference, which starts here Oct. 20, offers a mix of top speakers and interactive workshops.\u00a0Among the key speakers are Dutch physician and European Space Agency astronaut Dr. Andr\u00e9 Kuipers\u00a0and Richard van Hooijdonk, trendwatcher and futurist. To facilitate some of the new digital activities,\u00a0IBM is a supporting partner of the event and a participant.<\/p>\n
\u201cWe see an enormous shift in our industry,\u201d said Arjan Grootenboer, Oxyma CCO. \u201cData driven\u00a0marketing is evolving, and omni-channel experiences increasingly must be personalized to be effective.\u00a0Led by data and technology, we gain more insights into consumer behavior and thus also into\u00a0consumers\u2019 needs. The impact on marketing of consumer-controlled purchasing behavior, social media,\u00a0customer experience, digital natives and platform dominance is clearly evident.\u201d<\/p>\n
Among the topics attendees will explore are: What will be the role of artificial intelligence in marketing,\u00a0how do brands handle the countless customer journeys and how does one go about creating\u00a0personalized experiences for invisible consumers.<\/p>\n
To enhance the conference experience and align with the Data Driven Journeys theme, Oxyma has\u00a0developed a customized meeting app for ICOM to communicate with participants at the conference.\u00a0The app keeps participants updated with the latest news, including about the program, shows places of\u00a0interest in the conference city and allows interaction among participants both as a group for sharing\u00a0opinions with all and one-to-one messaging and for conducting polls.<\/p>\n
Commented ICOM Executive Director Emma Keenan, \u201cOxyma is well-positioned to host this conference\u00a0because of its experience and expertise in integrated omni-channel and data-driven marketing. This is\u00a0such a hot topic in the marcom world today. Most brands are only just getting to grips with how to use\u00a0customer data to improve their marketing services and build on brand loyalty. Helping our members\u00a0stay ahead of the game is one of the big benefits for agencies and thus for their clients of ICOM\u00a0membership.\u201d<\/p>\n
Like many ICOM members, Oxyma joined the network to strengthen international services for its\u00a0customers while remaining independent of a large multinational marketing communications group.\u00a0\u201cMany clients see the value in small and medium-size like-minded and manager-owned specialist\u00a0agencies compared to large network agencies,\u201d said Oxyma CEO Ronald Morcus.<\/p>\n
In addition to attending sessions at the official conference hotel, nhow, in\u00a0Rotterdam, participants will\u00a0be inspired by speakers presenting at some of the city\u2019s iconic locations. For instance, Dr. Kuipers\u2019 talk,\u201cBoldly Go Where No One Has Gone Before,\u201d will be presented high above the city at the landmark\u00a0Euromast monument tower, built for the 1960 Floriade international exhibition and garden festival. Mr.\u00a0van Hooijdonk will present his vision of the world in 2025 at The Rotterdam, a vertical city consisting of\u00a0commercial, residential, hotel, eatery and shop spaces, designed by renowned architectural thinker and\u00a0urbanist Rem Koolhaas.<\/p>\n
ICOM is a global network of independent advertising and marketing communications agencies, with 80-\u00a0plus\u00a0member agencies covering 95% of the world\u2019s markets. The network empowers global\u00a0collaboration and brings people around the world closer to brands through connected thinking. Annual\u00a0gross income exceeds US$500 million.<\/p>\n
Headquartered in Rotterdam, Oxyma is the first omni-channel agency in the Netherlands, with offices\u00a0also in Amsterdam and Breda as well as Dubai. The agency helps clients create superior customer\u00a0experiences, improving customer value and achieving ongoing success with data-driven marketing\u00a0services and solutions in all channels. Clients include Adobe, Air France-KLM, AS Watson, Audi, BMW,\u00a0KPN, NS (Dutch Railways), Unilever Food Solutions, Volkswagen and Ziggo.<\/p>\n
Emma Keenan<\/strong>, ICOM executive director\u00a0\/\/\u00a0emma@icomagencies.com<\/a>, 33-6-63-48-01-37<\/p>\n